Investment Summary

eEquity Invests In Macade Golf

On December 5, 2023, growth capital firm eEquity invested in apparel/textiles company Macade Golf

Investment Highlights
  • This is eEquity’s 5th transaction in the Apparel/Textiles sector.
  • This is eEquity’s 2nd transaction in the United States.
  • This is eEquity’s 1st transaction in Maryland.

Investment Summary
Date 2023-12-05
Target Macade Golf
Sector Apparel/Textiles
Investor(s) eEquity
Deal Type Growth Capital

Target

Macade Golf

Rosedale, Maryland, United States
Macade Golf is a golf apparel brand with a global footprint. Macade Golf operates as a direct-to-consumer e-commerce business, primarily marketing products via their own website. Macade Golf was founded in 2019 and is based in Rosedale, Maryland.

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Investor(S) 1

Investor

eEquity

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2010
PE ASSETS 300M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.

DEAL STATS #
Overall 28 of 29
Sector (Apparel/Textiles) 5 of 5
Type (Growth Capital) 26 of 27
State (Maryland) 1 of 1
Country (United States) 2 of 2
Year (2023) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-19 Mediatool

Stockholm, Sweden

Mediatool is a Swedish-based SaaS company that offers a state-of-the-art media management platform to empower large advertisers in planning, tracking, and managing media investments. Mediatool was formed in 2015 and is based in Stockholm, Sweden.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-24 Voyado

Stockholm, Sweden

Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. The company's AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences. Voyado is headquartered in Stockholm, Sweden.

Buy -
Mergr

Product

Company

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