Investment Summary

eEquity Invests In Aim’n

On March 4, 2020, growth capital firm eEquity invested in apparel/textiles company Aim’n

Investment Highlights
  • This is eEquity’s 1st transaction in the Apparel/Textiles sector.
  • This is eEquity’s 14th transaction in Sweden.

Investment Summary

Date 2020-03-04
Target Aim’n
Sector Apparel/Textiles
Investor(s) eEquity
Deal Type Growth Capital

Target

Aim’n

Halmstad, Sweden
Aim’n is an innovative, genuine and up-to-date brand determined to create the next generation of athleisure and activewear. Aim’n mission is to inspire women worldwide to believe in themselves and follow dreams and hearts. Aim’n was founded in 2014 and is based in Halmstad, Sweden.

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Investor(S) 1

Investor

eEquity

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2010
PE ASSETS 420M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

eEquity is a private equity firm focused on investing in Nordic internet and e-commerce companies. eEquity invests primarily in entrepreneur-led growth companies with potential to become market leaders. eEquity was formed in 2010 and is headquartered in Stockholm.


DEAL STATS #
Overall 17 of 31
Sector: Apparel/Textiles M&A 1 of 5
Type: Growth Capital M&A Deals 15 of 28
Country: Sweden M&A 14 of 25
Year: 2020 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-07 PriceRunner

Stockholm, Sweden

PriceRunner is a provider of comparison shopping services in the Nordic region. It has businesses in Sweden, Denmark, Norway, and the United Kingdom and compares 3.4 million products from 22,500 retailers in 25 countries. The company is independent of all manufacturers, brands, and retailers with a mission is to help consumers to find the right products and the best deals. PriceRunner was formed in 1999 and is based in Stockholm, Sweden.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-20 PS of Sweden

Stockholm, Sweden

PS of Sweden is an online brand offering innovative and beautifully designed anatomical bridles, horse equipment, and riding clothes. PS of Sweden was founded in 2011 and is based in Stockholm, Sweden.

Buy -