Add-on Acquisition • Education

Educate Acquires Hooked on Phonics

On January 14, 2005, Educate acquired education company Hooked on Phonics from Rosewood Capital

Acquisition Context
  • This is Educate’s 1st transaction in the Education sector.
  • This is Educate’s 1st transaction in the United States.
  • This is Educate’s 1st transaction in California.

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M&A Deal Summary

Date January 14, 2005
Target Hooked on Phonics
Sector Education
Buyer(s) Educate
Sellers(s) Rosewood Capital
Deal Type Add-on Acquisition

Target Company

Hooked on Phonics

Santa Ana, California, United States
Hooked on Phonics is a developer of home learning solutions for children and families.
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Buyer Overview 1

Buyer

Educate

Baltimore, Maryland, United States

Category Company
Founded 1979
Sector Education
DESCRIPTION

Educate consists of Sylvan Learning Centers and Educate Online. Sylvan is the leading provider of tutoring and supplemental education services to students of all ages and skill levels. Sylvan has provided millions of students the individual attention, personalized lesson plans and positive reinforcement that help build the skills, habits and attitudes students need to achieve their goals and to succeed in school and in life. Educate is based in Baltimore, Maryland.


Deal Context for Buyer #
Overall 1 of 1
Sector: Education 1 of 1
Type: Add-on Acquisition 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2005 1 of 1

Seller Profile 1

SELLER

Rosewood Capital

Lafayette, California, United States

Category Private Equity Firm
Founded 1985
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rosewood Capital is a private equity firm that targets investments in consumer related industries. Examples include branded consumer products and services, retail, restaurant chains, financial services, and outsourced business services. Investment proceeds are typically used to finance growth or provide liquidity for shareholders. Rosewood Capital was formed in 1985 and is based in San Francisco.


Deal Context for Seller #
Overall 2 of 12
Sector: Education 1 of 1
Type: Add-on Acquisition 2 of 5
State: California 2 of 5
Country: United States 2 of 12
Year: 2005 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-09-08 Stir Crazy

Chicago, Illinois, United States

Stir Crazy, Inc. owns and operates 14 full-service, casual Asian restaurants. The restaurants feature Stir Crazy's signature 'Create-Your-Own' Stir Fry along with a full menu of fresh Asian inspired specialties.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-02-23 Rent.com

Los Angeles, California, United States

Rent.com is a Internet listing site (ILS) in the rental housing industry, enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings.

Sell $415M