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  5. EDITED Acquires DynamicAction

M&A Deal Summary

EDITED Acquires DynamicAction

On April 28, 2021, EDITED acquired information technology company DynamicAction from West Coast Capital and Accenture

Acquisition Highlights
  • This is EDITED’s 1st transaction in the Information Technology sector.
  • This is EDITED’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2021-04-28
Target DynamicAction
Sector Information Technology
Buyer(s) EDITED
Sellers(s) West Coast Capital
Accenture
Deal Type Add-on Acquisition

Target

DynamicAction

London, United Kingdom
DynamicAction is an advanced analytics solution provider specifically built for retail merchandising teams. Connecting and analyzing millions of data points from every part of a retail organization, DynamicAction uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of retail knowledge to pinpoint margin-eating disconnects in the business, prescribe the precise actions to take, and accurately rank those actions by financial impact. DynamicAction was formed in 2007 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

EDITED

London, United Kingdom
Category Company
Founded 2009
Sector E-Commerce
DESCRIPTION

EDITED is a Retail Decision Platform used by over 200 major brands and retailers to optimize their buying and merchandising decisions. Many brands and retailers have historically relied on guesswork and manual comparison shopping to make their product, design, supply chain, and pricing decisions. EDITED was founded in 2009 and is based in London, United Kingdom.

DEAL STATS #
Overall 1 of 1
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 2

SELLER

West Coast Capital

Investor Investor Investor Investor

Category Family Office
Founded 2001
Size Small
Type Sector Agnostic
DESCRIPTION

West Coast Capital is a private investment firm focused on growth oriented investments in the retail, real estate, and technology sectors. The Firm looks to invest £5 to £20 million to support a variety of transaction situations. These include public to private transactions, venture capital investments, and growth capital financings. West Coast Capital was formed in 2001 and is based in Dundonald, England.

DEAL STATS #
Overall 3 of 5
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 4
Country: United Kingdom M&A 2 of 4
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 THG

Altrincham, United Kingdom

THG is an online beauty and wellbeing businesses that operates 166 websites, retailing to customers in 160 countries. THG was founded in 2004 and is based in Altrincham, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-14 Onzo

London, United Kingdom

Onzo is a developer of a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to recognize and analyze home energy consumption. The company offers its software platform and service to energy companies around the globe who use the customer insight generated by ONZO’s technology to provide a personalized service to its customers. Energy companies can offer this service to their customers by means of an app. In combination with personalized energy-saving tips, such as ‘consider replacing your old refrigerator with a more efficient model’, the app helps consumers to reduce their energy consumption at home. ONZO’s software is already deployed by utility companies in the US, Australia, and Europe. Onzo is based in London, United Kingdom.

Sell -
SELLER

Accenture

Dublin, Ireland
Category Company
Founded 1951
Sector Business Services
Employees791,000
Revenue 64.9B USD (2024)
DESCRIPTION

Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining experience and specialized skills across more than 40 industries and all business functions, Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. Accenture was founded in 1951 and is based in Dublin, Ireland.

DEAL STATS #
Overall 5 of 9
Sector: Information Technology M&A 2 of 3
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2021 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-23 Root

Sylvania, Ohio, United States

Root is an operator of a consultancy with 30 years of experience helping Global 2000 organizations activate strategies and transform cultures using creative and visual methods to accelerate employee engagement and change effectiveness. Root is based in Sylvania, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-29 Openminded

Paris, France

Openminded is a France-based cybersecurity services company that provides advisory, cloud & infrastructure security, cyber defense, and managed security services. Openminded was founded in 2008 and is based in Paris, France.

Buy -
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