Investment Summary

Edison Partners and Vista Equity Partners Invest In TripleLift

On June 11, 2015, growth capital firm Edison Partners and private equity firm Vista Equity Partners invested in marketing company TripleLift

Investment Highlights
  • This is Edison Partners’ 3rd and Vista Equity Partners’ 1st transaction in the Marketing sector.
  • This is Edison Partners’ 8th and Vista Equity Partners’ 47th transaction in the United States.
  • This is Edison Partners’ 3rd and Vista Equity Partners’ 5th transaction in New York.

Investment Summary

Date 2015-06-11
Target TripleLift
Sector Marketing
Investor(s) Edison Partners
Vista Equity Partners
Deal Type Venture
Advisor(s) Centerview Partners (Financial)
Goodwin Procter
Reitler Kailas & Rosenblatt (Legal)

Target

TripleLift

New York, New York, United States
TripleLift is a programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift’s technology to create a new revenue stream through monetizing their in-feed inventory. TripleLift was founded in 2012 and is based in New York City.

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Investor(S) 2

Investor

Edison Partners

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1986
PE ASSETS 1.6B USD
Size Large
Type Sector Focused
DESCRIPTION


DEAL STATS #
Overall 8 of 59
Sector (Marketing) 3 of 4
Type (Venture) 8 of 21
State (New York) 3 of 15
Country (United States) 8 of 55
Year (2015) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-08 Pixability

Boston, Massachusetts, United States

Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability was founded in 2008 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-21 Kinetiq

Doylestown, Pennsylvania, United States

Kinetiq is a unified TV intelligence network, offering paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq is based in Doylestown, Pennsylvania.

Buy -
Investor

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.


DEAL STATS #
Overall 53 of 149
Sector (Marketing) 1 of 1
Type (Venture) 2 of 7
State (New York) 5 of 12
Country (United States) 47 of 137
Year (2015) 4 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-18 Forcepoint

Austin, Texas, United States

Forcepoint provides global cybersecurity by using behavior-based solutions to adapt risk in real-time and are delivered through a converged security platform that protects network users and cloud access, prevents confidential data from leaving the corporate network, and eliminates breaches caused by insiders. Forcepoint was formed in 1994 and is based in Austin, Texas.

Sell $1.9B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-17 PowerSchool

Folsom, California, United States

PowerSchool is a provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments, and analytics in one unified platform. PowerSchool was founded in 1997 and is based in Folsom, California.

Buy $350M