Investment Summary

Edison Partners Invests In Pixability

On April 8, 2015, growth capital firm Edison Partners invested in marketing company Pixability

Investment Highlights
  • This is Edison Partners’ 2nd transaction in the Marketing sector.
  • This is Edison Partners’ 7th transaction in the United States.
  • This is Edison Partners’ 1st transaction in Massachusetts.

Investment Summary
Date 2015-04-08
Target Pixability
Sector Marketing
Investor(s) Edison Partners
Deal Type Venture

Target

Pixability

Boston, Massachusetts, United States
Pixability is a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. Pixability was founded in 2008 and is based in Boston, Massachusetts.

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Investor(S) 1

Investor

Edison Partners

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 1986
PE ASSETS 1.6B USD
Size Large
Type Sector Focused
DESCRIPTION

DEAL STATS #
Overall 7 of 59
Sector (Marketing) 2 of 4
Type (Venture) 7 of 21
State (Massachusetts) 1 of 3
Country (United States) 7 of 55
Year (2015) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-09 TraderTools

New York, New York, United States

TraderTools provides business solutions, software, and services to financial institutions trading foreign currency. The Liquidity Management Platform is the only system to integrate the four disciplines of electronic FX trading: pricing, dealing, order management, and execution. TraderTools was founded in 1997 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-11 TripleLift

New York, New York, United States

TripleLift is a programmatic native advertising platform. The company's technology allows brands to amplify their content through in-feed native ads that match the unique look and feel of thousands of publishers. Publishers leverage TripleLift’s technology to create a new revenue stream through monetizing their in-feed inventory. TripleLift was founded in 2012 and is based in New York City.

Buy -
Mergr

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