Venture • Marketing

Edison Partners Invests In PandoLogic

On July 22, 2013, growth capital firm Edison Partners invested in marketing company PandoLogic

Investment Context

This is Edison Partners’ 1st transaction in the Marketing sector.
This is Edison Partners’ 5th transaction in the United States.
This is Edison Partners’ 1st transaction in New York.

Investment Fate

PandoLogic was sold to a publicly-traded strategic buyer in 2021 for 150M USD.

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Investment Summary
Date	July 22, 2013
Target	PandoLogic
Sector	Marketing
Investor(s)	Edison Partners
Deal Type	Venture

Target Company

PandoLogic

New York, New York, United States

PandoLogic is revolutionizing the online recruitment industry by building the largest and most effective recruitment advertising network designed to connect employers and job seekers much more efficiently while helping digital publishers increase revenue and site traffic with online recruitment. PandoLogic was founded in 2007 and is based in New York City.

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Investor Overview 1

Investor

Edison Partners

Investor Investor

Category	Growth Capital Firm
Founded	1986
PE ASSETS	2.2B USD
Size	Large
Type	Sector Focused

DESCRIPTION

Edison Partners is a growth capital firm focused on investing in high-growth vertical SaaS, financial technology, healthcare IT and marketplace companies. The Firm looks for businesses with $10 to $40 million in revenue operating throughout the US. Edison Partners was formed in 1986 and is based in Princeton, New Jersey.

Deal Context for Investor	#
Overall	5 of 60
Sector: Marketing	1 of 4
Type: Venture	5 of 21
State: New York	1 of 15
Country: United States	5 of 56
Year: 2013	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2013-03-11	Lincor Solutions Brentwood, Tennessee, United States Lincor’s MyCareboard is an integrated and responsive software system designed to improve workflow for clinicians, hospital staff, and their patients. With fully customizable CareQs, hospitals can deliver unparalleled service to their patients and improve satisfaction. Lincor Solutions was founded in 2003 and is based in Brentwood, Tennessee.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2013-03-11

Lincor Solutions

Brentwood, Tennessee, United States

Lincor’s MyCareboard is an integrated and responsive software system designed to improve workflow for clinicians, hospital staff, and their patients. With fully customizable CareQs, hospitals can deliver unparalleled service to their patients and improve satisfaction. Lincor Solutions was founded in 2003 and is based in Brentwood, Tennessee.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-04-09	TraderTools New York, New York, United States TraderTools provides business solutions, software, and services to financial institutions trading foreign currency. The Liquidity Management Platform is the only system to integrate the four disciplines of electronic FX trading: pricing, dealing, order management, and execution. TraderTools was founded in 1997 and is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-04-09

TraderTools

New York, New York, United States

TraderTools provides business solutions, software, and services to financial institutions trading foreign currency. The Liquidity Management Platform is the only system to integrate the four disciplines of electronic FX trading: pricing, dealing, order management, and execution. TraderTools was founded in 1997 and is based in New York City.

Buy

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