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  6. Edisen Acquires Tonik+

M&A Deal Summary

Edisen Acquires Tonik+

On July 6, 2021, Edisen acquired marketing company Tonik+

Acquisition Highlights
  • This is Edisen’s 1st transaction in the Marketing sector.
  • This is Edisen’s 1st transaction in the United States.
  • This is Edisen’s 1st transaction in California.

M&A Deal Summary
Date 2021-07-06
Target Tonik+
Sector Marketing
Buyer(s) Edisen
Deal Type Add-on Acquisition

Target

Tonik+

Los Angeles, California, United States
Tonik+ is a video intelligence technology company that uses granular retention data to intelligently re-edit client's existing video media into dynamic social content proven to engage audiences through data-driven insights. The company tests clients' videos against real audiences to generate custom social content and then uses this data to inform and create new content for the client across all platforms. Tonik+ was formed in 2018 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Edisen

Stockholm, Sweden
Category Company
Sector Marketing
DESCRIPTION

Edisen is a service provider to multinational advertisers, U.S. broadcasting companies, advertising agencies and content producers. The Company specializes in combining creativity and technology to help clients efficiently develop and deliver content globally. CVG has offices in 9 countries worldwide, employs more than 400 people and has a client presence spanning Europe, North America and the APAC region. Edisen is based in Stockholm, Sweden.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
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