M&A Deal Summary

Edgio Acquires EyeWonder

On May 3, 2010, Edgio acquired marketing company EyeWonder from BIA Digital Partners for 110M USD

Acquisition Highlights
  • This is Edgio’s 1st transaction in the Marketing sector.
  • This is Edgio’s 2nd largest (disclosed) transaction.
  • This is Edgio’s 2nd transaction in the United States.
  • This is Edgio’s 1st transaction in Georgia.

M&A Deal Summary
Date 2010-05-03
Target EyeWonder
Sector Marketing
Buyer(s) Edgio
Sellers(s) BIA Digital Partners
Deal Type Add-on Acquisition
Deal Value 110M USD
Advisor(s) Madison Alley Global Ventures (Financial)

Target

EyeWonder

Atlanta, Georgia, United States
EyeWonder is a leading provider of interactive digital advertising products and services, specializing in online video and rich media – both in-page and in-stream

Search 200,500 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

Edgio

Phoenix, Arizona, United States
Category Company
Founded 2001
Sector Information Technology
Employees822
Revenue 338M USD (2022)
DESCRIPTION

Edgio is a premier content delivery network (CDN) service provider that enables organizations to deliver faster websites, more responsive applications, the highest quality video, and consistent game and software downloads to any device. Edgio was founded in 2001 and is based in Phoenix, Arizona.

DEAL STATS #
Overall 2 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 6
State (Georgia) 1 of 1
Country (United States) 2 of 6
Year (2010) 1 of 2
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-05-21 Kiptronic

San Francisco, California, United States

Kiptronic, Inc. is a provider of dynamic solutions for device-optimized content delivery and monetization. Kiptronic makes mobile video as easy as online video, enabling the media publishers to mobilize and monetize their video content with ease.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-30 Delve Networks

Seattle, Washington, United States

Delve Networks, Inc. is a provider of SaaS based online video platform (OVP) provider.

Buy -

Seller(S) 1

SELLER

BIA Digital Partners

Chantilly, Virginia, United States
Category Mezzanine Finance Firm
Founded 1983
PE ASSETS 283M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

BIA Digital Partners is a private investment firm focused on making junior capital investments in businesses serving the media/entertainment, telecommunications, information services, and business services sectors. The Firm has a special interest in companies generating a significant level of recurring revenue. BIA typically invests in businesses valued from $20 to $100 million and revenues $15 to $100 million. Investment proceeds are generally used to pursue organic growth opportunities, make acquisitions, fund management or leveraged buyouts, recapitlizations, and debt refinancings. BIA is licensed as a SBIC and is based in Chantilly, Virginia.

DEAL STATS #
Overall 10 of 23
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 5 of 10
State (Georgia) 2 of 2
Country (United States) 10 of 23
Year (2010) 2 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-09 Protect America

Austin, Texas, United States

Protect America is a direct-to-consumer provider of self-installed monitored alarm systems. Protect America's proprietary marketing, sales and low-cost fulfillment system appeals to both the do-it-yourself ("DIY") and traditional alarm customer market. Protect America was founded in 1992 and is based in Austin, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-05 Cash Cycle Solutions

Charlotte, North Carolina, United States

Cash Cycle Solutions, Inc. is a provider of outsourced transaction processing services.

Buy -
Mergr

Product

Company

Legal