M&A Deal Summary

Edgewell Personal Care Acquires Billie

On November 29, 2021, Edgewell Personal Care acquired consumer products company Billie from Procter & Gamble for 310M USD

Acquisition Highlights
  • This is Edgewell Personal Care’s 4th transaction in the Consumer Products sector.
  • This is Edgewell Personal Care’s largest (disclosed) transaction.
  • This is Edgewell Personal Care’s 4th transaction in the United States.
  • This is Edgewell Personal Care’s 1st transaction in New York.

M&A Deal Summary
Date 2021-11-29
Target Billie
Sector Consumer Products
Buyer(s) Edgewell Personal Care
Sellers(s) Procter & Gamble
Deal Type Divestiture
Deal Value 310M USD
Advisor(s) Goldman Sachs (Financial)
Fenwick & West
Arnold & Porter (Legal)

Target

Billie

New York, New York, United States
Billie is a provider of women shaving supplies and premium body care products designed to make a daily routine a little more delightful and a lot more affordable. Billie's products include 5-blade razors encased in charcoal shave soap with a magnetic handle and holder, shaving cream, body wash, and body lotion. Billie was founded in 2017 and is based in New York.

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Buyer(S) 1

Buyer

Edgewell Personal Care

Shelton, Connecticut, United States
Category Company
Founded 1772
Sector Consumer Products
Employees6,800
Revenue 2.3B USD (2023)
DESCRIPTION

Edgewell Personal Care is a manufacturer of personal care products. Edgewell Personal Care was incorporated in 1772 and is based in Shelton, Connecticut.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 4 of 4
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-04 Cremo

Laguna Beach, California, United States

Cremo Co. LLC offers a full line of BARBER GRADE shave preps, beard, hair, body and skin care products. Cremo is based in Laguna Beach, California.

Buy $235M

Seller(S) 1

SELLER

Procter & Gamble

Cincinnati, Ohio, United States
Category Company
Founded 1837
Sector Consumer Products
Employees108,000
Revenue 84.0B USD (2024)
DESCRIPTION
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.
Entrance to Procter & Gamble's corporate headquarters in Cincinnati, Ohio.

Procter & Gamble is a producer of branded consumer packaged goods. Procter & Gamble was formed in 1837 and is based in Cincinnati, Ohio.

DEAL STATS #
Overall 31 of 31
Sector (Consumer Products) 22 of 22
Type (Divestiture) 31 of 31
State (New York) 3 of 3
Country (United States) 28 of 28
Year (2021) 1 of 1
Size (of disclosed) 8 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-08 Billie

New York, New York, United States

Billie is a provider of women shaving supplies and premium body care products designed to make a daily routine a little more delightful and a lot more affordable. Billie's products include 5-blade razors encased in charcoal shave soap with a magnetic handle and holder, shaving cream, body wash, and body lotion. Billie was founded in 2017 and is based in New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-04 Ouai Hair Care

Los Angeles, California, United States

Ouai Hair Care restores hair health from the outside and from within, through effective hair care products and proven nutritional supplements developed by an MD. Their shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Ouai Hair Care was formed in 2015 and is based in Los Angeles, California.

Buy -
Mergr

Product

Company

Legal