M&A Deal Summary

Eco Lips Acquires Simply Soothing

On April 7, 2021, Eco Lips acquired consumer products company Simply Soothing

Acquisition Highlights
  • This is Eco Lips’ 1st transaction in the Consumer Products sector.
  • This is Eco Lips’ 1st transaction in the United States.
  • This is Eco Lips’ 1st transaction in Iowa.

M&A Deal Summary
Date 2021-04-07
Target Simply Soothing
Sector Consumer Products
Buyer(s) Eco Lips
Deal Type Add-on Acquisition

Target

Simply Soothing

Columbus Junction, Iowa, United States
Simply Soothing is a personal care company responsible for bringing Bug Soother Insect Repellent to the market. Bug Soother brand of natural products includes the specialty natural bug repellent in the green bottle as well as a bite soother and outdoor candles. Simply Soothing is based in Columbus Junction, Iowa.

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Buyer(S) 1

Buyer

Eco Lips

Marion, Iowa, United States
Category Company
Founded 2003
Sector Consumer Products
DESCRIPTION

Eco Lips is a manufacturer of the highest quality, certified organic, fair trade, and non-GMO lip care products on the planet. Eco Lips offers private label and contracting manufacturing services with a wide variety of options as well. Eco Lips' range of products includes lip balms, scrubs, tints, a vegan lip care line, and body oil. Eco Lips was founded in 2003 and is based in Marion, Iowa.

DEAL STATS #
Overall 1 of 1
Sector (Consumer Products) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Iowa) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Mergr

Product

Company

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