Add-on Acquisition • Consumer Products

Eco Lips Acquires Simply Soothing

On April 7, 2021, Eco Lips acquired consumer products company Simply Soothing

Acquisition Context

This is Eco Lips’ 1st transaction in the Consumer Products sector.
This is Eco Lips’ 1st transaction in the United States.
This is Eco Lips’ 1st transaction in Iowa.

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M&A Deal Summary
Date	April 7, 2021
Target	Simply Soothing
Sector	Consumer Products
Buyer(s)	Eco Lips
Deal Type	Add-on Acquisition

Target Company

Simply Soothing

Columbus Junction, Iowa, United States

Simply Soothing is a personal care company responsible for bringing Bug Soother Insect Repellent to the market. Bug Soother brand of natural products includes the specialty natural bug repellent in the green bottle as well as a bite soother and outdoor candles. Simply Soothing is based in Columbus Junction, Iowa.

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Buyer Overview 1

Buyer

Eco Lips

Marion, Iowa, United States

Category	Company
Founded	2003
Sector	Consumer Products

DESCRIPTION

Eco Lips is a manufacturer of the highest quality, certified organic, fair trade, and non-GMO lip care products on the planet. Eco Lips offers private label and contracting manufacturing services with a wide variety of options as well. Eco Lips' range of products includes lip balms, scrubs, tints, a vegan lip care line, and body oil. Eco Lips was founded in 2003 and is based in Marion, Iowa.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Consumer Products	1 of 1
Type: Add-on Acquisition	1 of 1
State: Iowa	1 of 1
Country: United States	1 of 1
Year: 2021	1 of 1

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