M&A Deal Summary

ECI Partners Acquires Croud

On October 31, 2024, private equity firm ECI Partners acquired digital media company Croud from LDC

Acquisition Highlights
  • This is ECI Partners’ 1st transaction in the Digital Media sector.
  • This is ECI Partners’ 71st transaction in the United Kingdom.

M&A Deal Summary

Date 2024-10-31
Target Croud
Sector Digital Media
Buyer(s) ECI Partners
Sellers(s) LDC
Deal Type Secondary Buyout
Advisor(s) GP Bullhound (Financial)
DLA Piper (Legal)

Target

Croud

London, United Kingdom
Croud is a digital marketing agency that operates from offices across the world. Croud was founded in 2011 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

ECI Partners

Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 2.0B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.


DEAL STATS #
Overall 76 of 78
Sector (Digital Media) 1 of 2
Type (Secondary Buyout) 19 of 20
Country (United Kingdom) 71 of 73
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-04-10 TAG

London, United Kingdom

TAG is a travel management provider to the global live music and entertainment touring industry. TAG works with tour managers to arrange complex, often global, travel itineraries for performing artists and their support teams and production crews. TAG also serves the ‘high-touch’ segment of the corporate travel market, particularly the financial services and media sectors. TAG was founded in 1988 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-04 CMAP Software

Cheshire, United Kingdom

CMAP Software is a Software-as-a-Service (SaaS) company, to support the firm’s rapidly growing team and global expansion plans. CMAP Software is based in Cheshire, United Kingdom.

Buy -

Seller(S) 1

SELLER

LDC

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 3.6B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

LDC is the private equity and investment arm of Lloyds Banking Group. LDC invests in mid-market companies throughout the UK. LDC seeks high growth businesses with at least two years of profitability (greater than £1 million). The Firm looks to commit £2 to £100 million in companies generating at least £5 million in revenue. Areas of interest include cleantech/environmental, construction/property, financial services, healthcare, industrials, retail/consumer, support services, TMT and travel/leisure. Prospective transaction types includes acquisition financings, development capital, equity release, MBOs, MBIs, mergers, private placements, and secondary buy-outs. LDC was formed in 1981 and is based in London.


DEAL STATS #
Overall 198 of 202
Sector (Digital Media) 1 of 1
Type (Secondary Buyout) 72 of 74
Country (United Kingdom) 192 of 196
Year (2024) 8 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-11 Bullen

Liverpool, United Kingdom

Bullen is an independent Dispensing Appliance Contractor of stoma, urology, and wound care products. It offers personalized home delivery service that helps patients to manage their conditions by providing the highest standard of tailored, clinical support alongside their product needs. Bullen was formed in 1848 and is based in Liverpool, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-07 LendingMetrics

Fareham, United Kingdom

LendingMetrics provides software and data solutions that help hundreds of companies to make highly sophisticated automated and risk-based lending decisions. Clients include building societies, online lenders, mortgage companies, credit card providers and commercial lenders. LendingMetrics was founded in 2010 and is based in Fareham, England.

Buy -