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  6. Echelon Fitness Acquires Forte

M&A Deal Summary

Echelon Fitness Acquires Forte

On July 22, 2025, Echelon Fitness acquired internet software and services company Forte

Acquisition Highlights
  • This is Echelon Fitness’ 1st transaction in the Internet Software and Services sector.
  • This is Echelon Fitness’ 1st transaction in the United States.
  • This is Echelon Fitness’ 1st transaction in New York.

M&A Deal Summary
Date 2025-07-22
Target Forte
Sector Internet Software and Services
Buyer(s) Echelon Fitness
Deal Type Add-on Acquisition

Target

Forte

New York, New York, United States
Forte provides a proprietary live and on-demand streaming platform for fitness organizations. Forte was founded in 2015 and is based in New York, New York.

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Buyer(S) 1

Buyer

Echelon Fitness

Chattanooga, Tennessee, United States
Category Company
Sector Consumer Products
DESCRIPTION

Echelon Fitness is a developer, marketer, and distributor of connected indoor bikes, stationary bikes, other fitness equipment, and on-demand and live-streaming fitness content. Echelon Fitness is based in Chattanooga, Tennessee.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-05 ThriveX

Singapore

ThriveX provides advanced recovery products, including cold immersion systems, smart hybrid saunas and compression boots.

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