Investment Summary

Ebiquity Invests In FLE MARSH

On April 15, 2016, Ebiquity invested in media company FLE MARSH

Investment Highlights
  • This is Ebiquity’s 3rd transaction in the Media sector.
  • This is Ebiquity’s 2nd transaction in Ireland.

Investment Summary

Date 2016-04-15
Target FLE MARSH
Sector Media
Investor(s) Ebiquity
Deal Type Stake Purchase

Target

FLE MARSH

Dublin, Ireland
FLE MARSH is a media consulting and auditing company.

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Investor(S) 1

Investor

Ebiquity

London, United Kingdom

Category Company
Founded 1997
Sector Information Services
Employees665
Revenue 77M GBP (2024)
DESCRIPTION

Ebiquity provides independent data-driven insights to the global media and marketing community to continuously improve client business performance. Ebiquity was incorporated in 1997 and is headquartered in London, the United Kingdom.


DEAL STATS #
Overall 3 of 3
Sector: Media M&A 3 of 3
Type: Stake Purchase M&A Deals 2 of 2
Country: Ireland M&A 2 of 2
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-20 Stratigent

Naperville, Illinois, United States

Stratigent is a US-based multi-channel analytics provider that helps its clients measure and optimize their consumer communications and engagement, predominantly focused on ‘owned’ channels. Stratigent has developed a comprehensive, end-to-end, service offering that uniquely addresses clients’ complex data analytics challenges in a multi-channel environment from the bottom up. Stratigent has helped over 300 brands devise, implement and benchmark their activity across channels such as websites, eDM, CRM/loyalty programs and kiosk technologies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-13 Ebiquity - AdIntel Unit

London, United Kingdom

Ebiquity Plc - AdIntel Unit is a provider of Marketing and media analytics consultancy on its Media Value Measurement (MVM) and Marketing Performance Optimisation (MPO) divisions which it said have grown faster than its Marketing Intelligence (MI) unit.

Sell £26M