Investment Summary

Decathlon Capital Partners and Eastward Capital Invest In Mad Mobile

On November 29, 2017, lender Decathlon Capital Partners and private equity firm Eastward Capital invested in information technology company Mad Mobile

Investment Highlights
  • This is Decathlon Capital Partners’ 1st and Eastward Capital’s 2nd transaction in the Information Technology sector.
  • This is Decathlon Capital Partners’ 6th and Eastward Capital’s 4th transaction in the United States.
  • This is Decathlon Capital Partners’ 2nd and Eastward Capital’s 2nd transaction in Florida.

Investment Summary

Date 2017-11-29
Target Mad Mobile
Sector Information Technology
Investor(s) Decathlon Capital Partners
Eastward Capital
Deal Type Growth Capital

Target

Mad Mobile

Tampa, Florida, United States
Mad Mobile is a tech company provides enterprise mobile applications with a proven platform that rapidly integrates and orchestrates real-time data from enterprise systems into a single, mobile application for store associates. The company's Concierge application enables store associates to conduct Clienteling, Assisted Selling, BOPIS, and MPOS on any mobile device. Mad Mobile is based in 2010 and is based in Tampa, Florida.

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Investor(S) 2

DESCRIPTION

Decathlon Capital Partners is a growth capital firm focused on providing funding solutions to expansion stage companies with $4 to $100 million in revenue. The Firm generally works with companies in need of $500K to $5 million in financings. Decathlon Capital Partners was formed in 2011 and has offices in Park City, Utah and Palo Alto, California.


DEAL STATS #
Overall 6 of 13
Sector: Information Technology M&A 1 of 2
Type: Growth Capital M&A Deals 6 of 12
State: Florida M&A 2 of 4
Country: United States M&A 6 of 12
Year: 2017 M&A 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-16 Believe Entertainment Group

New York, New York, United States

Believe Entertainment Group is an entertainment company, produces high-profile content for digital and TV distribution. Believe Entertainment Group was founded in 2009 and is based in New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-13 Lacertus Branding

Glenview, Illinois, United States

Lacertus Branding combines the management, infrastructure and resources to develop and scale license opportunities into multiple food categories for grocery, mass, membership club, convenience and drug channels. The company’s team of seasoned executives has more than 90 years of combined experience at blue-chip consumer packaged goods companies and brings an unparalleled understanding of licensing and marketing consumer-branded products. Lacertus Branding is based in Glenview, lllinois.

Buy -
Investor

Eastward Capital

West Newton, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 300M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Eastward Capital Partners is a provider of venture debt and equity financing to technology companies backed by venture capital firms. Eastward looks to provide capital to companies that have the potential to be market leaders in their industry. Sectors of interest include communications, information technology (IT), healthcare, and alternative energy. Eastward was formed in 1994 and is based in West Newton, Massachusetts.


DEAL STATS #
Overall 4 of 4
Sector: Information Technology M&A 2 of 2
Type: Growth Capital M&A Deals 1 of 1
State: Florida M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2017 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-22 Organogenesis

Canton, Massachusetts, United States

Organogenesis is a provider of regenerative medicine, offering a portfolio of bioactive and acellular biomaterials products for advanced wound care, orthopedics and spine. Organogenesis was established in 1985 and is headquartered in Canton, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-13 4C Insights

Chicago, Illinois, United States

4C Insights, Inc. is a provider of an integrated data analytics and social intelligence platform that allows advertisers to find the most valuable audiences. The 4C product suite includes activation on Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter as well as TV synced ads across digital display, mobile, search, social, and video.

Sell $150M