M&A Deal Summary

Eastport Holdings Acquires Bluetext

On October 23, 2017, Eastport Holdings acquired digital media company Bluetext

Acquisition Highlights
  • This is Eastport Holdings’ 1st transaction in the Digital Media sector.
  • This is Eastport Holdings’ 2nd transaction in the United States.
  • This is Eastport Holdings’ 1st transaction in District of Columbia.

M&A Deal Summary
Date 2017-10-23
Target Bluetext
Sector Digital Media
Buyer(s) Eastport Holdings
Deal Type Add-on Acquisition

Target

Bluetext

Washington, District of Columbia, United States
Bluetext has one of the strongest branding, digital marketing and strategic communications practices in the U.S., and possesses the creative resources and strategic firepower demanded by organizations looking to increase visibility and drive demand in the markets that matter most. Companies ranging from the largest global enterprises to the most promising start-ups turn to Bluetext because of our reputation for designing and executing industry-leading solutions that differentiate and deliver for our clients and meet business and revenue goals.

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Buyer(S) 1

Buyer

Eastport Holdings

Memphis, Tennessee, United States
Category Company
Sector Marketing
DESCRIPTION

Eastport Holdings is a consolidator of media and advertising businesses throughout North America. Eastport Holdings is based in Memphis, Tennessee.

DEAL STATS #
Overall 2 of 3
Sector (Digital Media) 1 of 2
Type (Add-on Acquisition) 2 of 3
State (District of Columbia) 1 of 1
Country (United States) 2 of 3
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-31 SBC Advertising

Columbus, Ohio, United States

SBC Advertising Ltd is a provider of B2B marketing, social media services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-06 Fahlgren Mortine

Columbus, Ohio, United States

Fahlgren Mortine offers clients a full range of social media, digital, advertising, PR, research, branding, and design services to build brands, influence public opinion, and enhance reputation. Fahlgren Mortine is based in Columbus, Ohio.

Buy -
Mergr

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