M&A Deal Summary

Eagle Foods Acquires General Mills - Helper and Suddenly Salad Brands

On May 25, 2022, Eagle Foods acquired food company General Mills - Helper and Suddenly Salad Brands from General Mills

Acquisition Highlights
  • This is Eagle Foods’ 3rd transaction in the Food sector.
  • This is Eagle Foods’ 3rd transaction in the United States.
  • This is Eagle Foods’ 1st transaction in Minnesota.

M&A Deal Summary

Date 2022-05-25
Target General Mills - Helper and Suddenly Salad Brands
Sector Food
Buyer(s) Eagle Foods
Sellers(s) General Mills
Deal Type Divestiture

Target

General Mills - Helper and Suddenly Salad Brands

Minneapolis, Minnesota, United States
General Mills' Helper and Suddenly Salad Brands provide meals and salads for clients.

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Buyer(S) 1

Buyer

Eagle Foods

Orrville, Ohio, United States

Category Company
Sector Food
Revenue 200M USD (2015)
DESCRIPTION

Eagle Foods is a domestic manufacturer of canned milk, popcorn and other salty snack products. Eagle operates in two stable and growing categories within canned milk and sweetened condensed milk markets. Additionally, Eagle manufactures ready-to-eat popcorn under the brands G.H. Cretors and Popcorn, Indiana, as well as private label popcorn and other salty snack products for a diverse set of retail customers. Eagle Foods is based in Orrville, Ohio.


DEAL STATS #
Overall 3 of 3
Sector (Food) 3 of 3
Type (Divestiture) 1 of 1
State (Minnesota) 1 of 1
Country (United States) 3 of 3
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-29 Popcorn

Indiana, United States

Popcorn is a provider of food products including classic Kettlecorn and indulgent Black & White Drizzlecorn. Popcorn, Indiana strategically complements Eagle Foods' G.H. Cretors brand and private label popcorn offerings, which include The Mix, a 50/50 caramel and cheese product.

Buy -

Seller(S) 1

SELLER

General Mills

Minneapolis, Minnesota, United States

Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 9 of 9
Sector (Food) 7 of 7
Type (Divestiture) 8 of 8
State (Minnesota) 5 of 5
Country (United States) 8 of 8
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-11 TNT Crust

St. Charles, Missouri, United States

TNT Crust manufactures and distributes partially baked self‐rising, flatbread, and other pizza crusts for the foodservice and retail channels. The Company offers products to a diverse customer base of blue-chip restaurants, pizza manufacturers, and food service distributors. TNT Crust was formed in 1981 and is based in Green Bay, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-09 Fera Pets

Glendale, California, United States

Fera Pets provides a veterinarian-formulated line of pet-approved supplements. Each product is manufactured in the USA and bears the NASC seal. Fera Pets is based in Glendale, California.

Buy -