M&A Deal Summary

E2open Acquires Amber Road

On May 13, 2019, E2open acquired internet software and services company Amber Road from Updata Partners for 425M USD

Acquisition Highlights
  • This is E2open’s 8th transaction in the Internet Software and Services sector.
  • This is E2open’s 2nd largest (disclosed) transaction.
  • This is E2open’s 9th transaction in the United States.
  • This is E2open’s 2nd transaction in New Jersey.

M&A Deal Summary

Date 2019-05-13
Target Amber Road
Sector Internet Software and Services
Buyer(s) E2open
Sellers(s) Updata Partners
Deal Type Add-on Acquisition
Deal Value 425M USD
Advisor(s) KeyBanc Capital Markets (Financial)
Dentons (Legal)

Target

Amber Road

East Rutherford, New Jersey, United States
Amber Road, Inc. is a cloud-based global trade management (GTM) platform helps companies across all industries to digitize their supply chain with rich solutions across sourcing, global logistics and trade compliance. Amber Road was founded in 1984 and is based in East Rutherford, New Jersey.

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Buyer(S) 1

Buyer

E2open

Austin, California, United States

Category Company
Founded 2000
Sector Software
Employees3,916
Revenue 635M USD (2024)
DESCRIPTION

E2open is a provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative planning and execution across global trading networks. E2open was founded in 2000 and is based in Austin, Texas.


DEAL STATS #
Overall 11 of 14
Sector (Internet Software and Services) 8 of 8
Type (Add-on Acquisition) 10 of 13
State (New Jersey) 2 of 2
Country (United States) 9 of 12
Year (2019) 1 of 2
Size (of disclosed) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-22 INTTRA

Parsippany, New Jersey, United States

INTTRA, Inc. is a cloud-based provider of networked supply chain solutions, featuring a complete portfolio of applications that enable the world’s most complex supply chains to better plan, collaborate, and execute their end-to-end operations. More than 70,000 partner companies and 200,000 users, many of the biggest brands and manufacturers across a range of industries, use the E2open network and platform to orchestrate their supply chains, creating efficiencies measured in the billions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-03 Averetek

Edmonds, Washington, United States

Averetek, Inc. is the most active provider of channel marketing automation software in the world with over 400,000 users from 80,000 channel partner organizations in 160 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Pure Storage, Splunk, SonicWALL, and Avalara.

Buy -

Seller(S) 1

SELLER

Updata Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1998
PE ASSETS 1.5B USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Updata Partners is the investment affiliate of Updata Advisors, an East Coast US based investment bank. Updata Partners looks to invest in growth oriented information technology businesses from early-stage to buyout, with revenues up to $50 million. Updata Partners typically invests between $15 and $100 million as a lead or co-lead investor. Within information technology, Updata has specific interest in; infrastructure software, physical and digital security, storage software, educational software, internet and interactive technology, media and wireless infrastructure and services, financial technology software, retail technology, business intelligence, subscription-based and on-demand information services, and business services. Updata Partners was formed in 1998 and is based in Washington DC.


DEAL STATS #
Overall 39 of 45
Sector (Internet Software and Services) 5 of 8
Type (Add-on Acquisition) 29 of 32
State (New Jersey) 3 of 3
Country (United States) 38 of 41
Year (2019) 1 of 1
Size (of disclosed) 2 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-13 Adthena

London, United Kingdom

Adthena provides a competitive intelligence and brand protection software and data platform for paid search. Adthena’s user-friendly interface segments data to provide insights into Brand Protection, Partner Management, Strategic Planning, Gap Analysis, and Ad Copy Analysis delivering all the key insights search advertisers need. Adthena was established in 2012 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-16 Built In

Chicago, Illinois, United States

Built In is a network of recruitment marketing sites for local tech communities. Built In’s platform and content helps companies to attract quality talent and make better hires. Built In is based in Chicago, Illinois.

Buy -