M&A Deal Summary

Dynata Acquires MRops

On April 1, 2015, Dynata acquired information services company MRops

Acquisition Highlights
  • This is Dynata’s 1st transaction in the Information Services sector.
  • This is Dynata’s 1st transaction in the United States.
  • This is Dynata’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2015-04-01
Target MRops
Sector Information Services
Buyer(s) Dynata
Deal Type Add-on Acquisition
Advisor(s) AdMedia Partners, Inc. (Financial)

Target

MRops

Warrington, Pennsylvania, United States
MRops, Inc. is a provider of end-to-end market research operations services to management consulting firms and market research agencies.

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Buyer(S) 1

Buyer

Dynata

Shelton, Connecticut, United States
Category Company
Founded 1977
Sector Information Services
DESCRIPTION

Dynata is a global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. Dynata was founded in 1977 and is based in Shelton, Connecticut.

DEAL STATS #
Overall 1 of 15
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 1 of 12
State (Pennsylvania) 1 of 1
Country (United States) 1 of 11
Year (2015) 1 of 3
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-05 SmileCity

Point Chevalier, New Zealand

SmileCity Ltd. is a provider of an online rewards program exclusively for New Zealanders.

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