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M&A Deal Summary

Dynata Acquires inBrain

On August 3, 2021, Dynata acquired internet software and services company inBrain

Acquisition Highlights
  • This is Dynata’s 4th transaction in the Internet Software and Services sector.
  • This is Dynata’s 8th transaction in the United States.
  • This is Dynata’s 1st transaction in Georgia.

M&A Deal Summary
Date 2021-08-03
Target inBrain
Sector Internet Software and Services
Buyer(s) Dynata
Deal Type Add-on Acquisition

Target

inBrain

Atlanta, Georgia, United States
inBrain is a people-based insights and survey monetization platform that connects and rewards real people to surveys designed for them. inBain.ai facilitates research for market research firms and brands by connecting them to consumers on monetizable mobile applications. By providing infrastructure for mobile research, inBrain.ai delivers high-quality data to firms, revenues to publishers, and opportunities for consumers. inBrain is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Dynata

Shelton, Connecticut, United States
Category Company
Founded 1977
Sector Information Services
DESCRIPTION

Dynata is a global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. Dynata was founded in 1977 and is based in Shelton, Connecticut.

DEAL STATS #
Overall 12 of 15
Sector: Internet Software and Services M&A 4 of 4
Type: Add-on Acquisition M&A Deals 9 of 12
State: Georgia M&A 1 of 1
Country: United States M&A 8 of 11
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 CrowdLab

London, United Kingdom

CrowdLab provides digital ethnography solution for capturing in-the-moment consumer opinions, attitudes and trends in a multiple award-winning digital platform. CrowdLab was established in 2011 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-06 Ameritest

Albuquerque, New Mexico, United States

Ameritest is a high-end brand and advertising research consultancy. Ameritest helps clients grow their brand image, optimize their ad executions, and improve the effectiveness of their advertising over time. Ameritest has an extensive database of ad testing experience, including automotive, restaurant, consumer package goods, retail, and financial services. Ameritest is based in Albuquerque, New Mexico.

Buy -
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