M&A Deal Summary

Dynata Acquires Critical Mix

On January 22, 2019, Dynata acquired business services company Critical Mix from Bluff Point Associates and Reimagine Holdings Group

Acquisition Highlights
  • This is Dynata’s 1st transaction in the Business Services sector.
  • This is Dynata’s 6th transaction in the United States.
  • This is Dynata’s 2nd transaction in Connecticut.

M&A Deal Summary
Date 2019-01-22
Target Critical Mix
Sector Business Services
Buyer(s) Dynata
Sellers(s) Bluff Point Associates
Reimagine Holdings Group
Deal Type Add-on Acquisition

Target

Critical Mix

Westport, Connecticut, United States
Critical Mix provides global sampling and data collection services to the market research industry. Critical Mix is based in Westport, Connecticut.

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Buyer(S) 1

Buyer

Dynata

Shelton, Connecticut, United States
Category Company
Founded 1977
Sector Information Services
DESCRIPTION

Dynata is a global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. Dynata was founded in 1977 and is based in Shelton, Connecticut.

DEAL STATS #
Overall 9 of 15
Sector (Business Services) 1 of 2
Type (Add-on Acquisition) 6 of 12
State (Connecticut) 2 of 2
Country (United States) 6 of 11
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-22 Reimagine Holdings Group

Westport, Connecticut, United States

Reimagine Holdings Group is a data creation for business intelligence and has redefined the insights industry by acquiring and investing in growth-oriented, technology-enabled service companies.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-11 Sharpr

Salt Lake City, Utah, United States

Sharpr is a searchable insight platform designed to easily collect, analyze, and share market and competitive intelligence insights. Sharpr is used by numerous Fortune 500 companies in CPG, healthcare, retail, financial services, and media. Sharpr’s artificial intelligence surfaces appropriate content to users and makes search for knowledge relevant, efficient, and easy to use, which allows users to create and implement new insights. Sharpr was formed in 2011 and is based in Salt Lake City, Utah.

Buy -

Seller(S) 2

SELLER

Bluff Point Associates

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Bluff Point Associates is a private equity firm that invests in middle-market information technology companies serving the financial services and healthcare industries. The Firm looks for control positions in growth-oriented companies with $3 to $30 million in revenue. Bluff Point Associates was formed in 2011 and is based in Westport, Connecticut.

DEAL STATS #
Overall 11 of 15
Sector (Business Services) 1 of 2
Type (Add-on Acquisition) 8 of 11
State (Connecticut) 1 of 1
Country (United States) 11 of 15
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-14 Consolo Services Group

Lexington, Kentucky, United States

Consolo Services Group LLC is a dynamic healthcare information technology company. The Consolo product has been in the market for over 15 years and was developed specifically for hospice and palliative care providers. From the start, Consolo has always leveraged its single-instance multi-tenant database cloud solution which has accelerated development efforts and allowed for cutting-edge clinical tools and industry-standardized data. Hospice and palliative care agencies can expect to improve their performance and bottom line with the Consolo platform.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-01 Visory

Chesterfield, Missouri, United States

Visory offers a secure platform that provides IT and cybersecurity solutions for small to medium-sized companies in the accounting, construction, and wealth management (RIA) space. Visory was founded in 2007 and is based in Chesterfield, Missouri.

Buy -
SELLER

Reimagine Holdings Group

Category Private Equity Firm
Founded 2011
Size Small
Type Sector Agnostic
DESCRIPTION

Reimagine Holdings is a specialist holding firm that acquires, operates and grows technology enabled consumer insights and marketing services companies. Reimagine will consider established and emerging companies across North America, Europe, and Australia. Specific areas of interest include data collection, survey software, data analytics/visualization, mobile/geo-location, and social analytics. Reimagine Holdings was formed in 2011 and is headquartered in New Canaan, Connecticut.

DEAL STATS #
Overall 3 of 4
Sector (Business Services) 1 of 1
Type (Add-on Acquisition) 3 of 3
State (Connecticut) 1 of 1
Country (United States) 3 of 4
Year (2019) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-22 MarketSight

Newton, Massachusetts, United States

MarketSight LLC is a provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights, and consulting firms. MarketSight was founded in 2006 and is based in Newton, Massachusetts.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-30 EarningStation

Woburn, Massachusetts, United States

EarningStation is a customer rewards platform that provides users with a variety of online offers and activities such as games, surveys, shopping, and others which they can complete to earn various gift cards. EarningStation is based in Woburn, Massachusetts.

Sell -
Mergr

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