M&A Deal Summary

Dynata Acquires Branded Research

On June 8, 2022, Dynata acquired business services company Branded Research

Acquisition Highlights
  • This is Dynata’s 2nd transaction in the Business Services sector.
  • This is Dynata’s 11th transaction in the United States.
  • This is Dynata’s 2nd transaction in California.

M&A Deal Summary

Date 2022-06-08
Target Branded Research
Sector Business Services
Buyer(s) Dynata
Deal Type Add-on Acquisition

Target

Branded Research

San Diego, California, United States
Branded Research is a provider of high-quality, proprietary panel communities whose audience-on-demand platform generates nearly 15 million high-quality completed surveys annually. Branded Research was founded in 2012 and is based in San Diego, California.

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Buyer(S) 1

Buyer

Dynata

Shelton, Connecticut, United States

Category Company
Founded 1977
Sector Information Services
DESCRIPTION

Dynata is a global provider of data solutions and technology for consumer and B2B survey research. Dynata reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. Dynata was founded in 1977 and is based in Shelton, Connecticut.


DEAL STATS #
Overall 15 of 15
Sector: Business Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 12 of 12
State: California M&A 2 of 2
Country: United States M&A 11 of 11
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-13 Øptimus

New York, New York, United States

Øptimus is an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms insights into activation at scale in real time. Øptimus was founded in 2013 and is based in New York City.

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