Add-on Acquisition • Marketing

Dun & Bradstreet Acquires Eyeota

On November 4, 2021, Dun & Bradstreet acquired marketing company Eyeota

Acquisition Context
  • This is Dun & Bradstreet’s 1st transaction in the Marketing sector.
  • This is Dun & Bradstreet’s 1st transaction in Singapore.

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M&A Deal Summary

Date November 4, 2021
Target Eyeota
Sector Marketing
Buyer(s) Dun & Bradstreet
Deal Type Add-on Acquisition

Target Company

Eyeota

Singapore, Singapore
Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. Eyeota was founded in 2010 and is based in Singapore.
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Buyer Overview 1

Buyer

Dun & Bradstreet

Jacksonville, Florida, United States

Category Company
Founded 1841
Sector Information Services
Revenue 2.4B USD (2024)
DESCRIPTION
Dun & Bradstreet's corporate headquarters in Jacksonville, Florida.
Dun & Bradstreet's corporate headquarters in Jacksonville, Florida.

Dun & Bradstreet provides business information, analytics, and data intelligence solutions by leveraging a company information, credit data, and analytics database. The company offers a comprehensive suite of products and services designed to help clients identify growth opportunities, enhance supply chain management, and mitigate financial and operational risks. Dun & Bradstreet was formed in 1841 and is based in Jacksonville, Florida.


Deal Context for Buyer #
Overall 24 of 24
Sector: Marketing 1 of 1
Type: Add-on Acquisition 21 of 21
Country: Singapore 1 of 1
Year: 2021 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-04 NetWise

Boca Raton, Florida, United States

NetWise is a data and information services company that makes data useful for marketers. NetWise proprietary technology unites, shapes, and enriches data from a diverse range of sources - including our client's own internal data - to create a reliable, ever-updated, single-source of truth for market outreach that can be activated on nearly any marketing platform or channel. NetWise was founded in 2011 and is based in Boca Raton, Florida.

Buy -