Add-on Acquisition • Business Services

DrivenIQ Acquires Visitor Data

On March 18, 2022, DrivenIQ acquired business services company Visitor Data

Acquisition Context

This is DrivenIQ’s 1st transaction in the Business Services sector.
This is DrivenIQ’s 1st transaction in the United States.
This is DrivenIQ’s 1st transaction in California.

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M&A Deal Summary
Date	March 18, 2022
Target	Visitor Data
Sector	Business Services
Buyer(s)	DrivenIQ
Deal Type	Add-on Acquisition

Target Company

Visitor Data

Santa Clara, California, United States

Visitor Data is a DaaS company (Data as a Service), that offers unrivaled premium data, combined with our robust back-end engineering for anyone needing to progress their marketing growth, identification, and re-engagement of lost customers. Visitor Data was founded in 2018 and is based in Santa Clara, California.

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Buyer Overview 1

Buyer

DrivenIQ

Towson, Maryland, United States

Category	Company
Founded	2019
Sector	Marketing

DESCRIPTION

DrivenIQ is an omni-data ad tech company that specializes in Zero-Party and 1st Party data to help businesses best advertise to their ideal customers. The company offers a variety of services, including website traffic analytics, geo-zoning technologies, text message marketing, social media solutions, and DriveBidTM, a live vehicle trade-in marketplace, to help businesses and marketers engage with their existing and prospective customers. DrivenIQ was founded in 2019 and is based in Towson, Maryland.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Business Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: California	1 of 1
Country: United States	1 of 1
Year: 2022	1 of 1

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