M&A Deal Summary

Dragon Army Acquires Watchword Branding

On August 1, 2019, Dragon Army acquired marketing company Watchword Branding

Acquisition Highlights
  • This is Dragon Army’s 2nd transaction in the Marketing sector.
  • This is Dragon Army’s 2nd transaction in the United States.
  • This is Dragon Army’s 2nd transaction in Georgia.

M&A Deal Summary
Date 2019-08-01
Target Watchword Branding
Sector Marketing
Buyer(s) Dragon Army
Deal Type Add-on Acquisition

Target

Watchword Branding

Atlanta, Georgia, United States
Watchword Branding helps businesses articulate who they are and what they do to the people who matter most. Watchword Branding are experienced, focused brand strategists who delight in helping companies uncover and articulate what makes them distinct, important, and sustainable.

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Buyer(S) 1

Buyer

Dragon Army

Atlanta, Georgia, United States
Category Company
Founded 2013
Sector Digital Media
DESCRIPTION

Dragon Army is a web, mobile, and innovation company that helps partners thrive in a connected world. Dragon Army works with leading brands such as the American Cancer Society, Coca-Cola, Delta, Honey Baked Ham, IHG, Turner, United Way and more. Dragon Army experts create powerful experiences to deepen emotional connections and amplify impact.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (Georgia) 2 of 2
Country (United States) 2 of 2
Year (2019) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-01 Sideways8 Interactive

Atlanta, Georgia, United States

Sideways8 Interactive LLC is an Atlanta web design agency helping organizations communicate better through their websites and digital marketing. Sideways8 has been active in the Atlanta web design community since 2010. Over the years we've helped organizations with everything from figuring out who they are, to understanding their target audience, and ultimately designing a powerful web presence.

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