M&A Deal Summary

Dr Pepper Snapple Group Acquires Bai Brands

On November 22, 2016, Dr Pepper Snapple Group acquired beverage company Bai Brands from Strand Equity for 1.7B USD

Acquisition Highlights
  • This is Dr Pepper Snapple Group’s 5th transaction in the Beverages sector.
  • This is Dr Pepper Snapple Group’s largest (disclosed) transaction.
  • This is Dr Pepper Snapple Group’s 5th transaction in the United States.
  • This is Dr Pepper Snapple Group’s 1st transaction in New Jersey.

M&A Deal Summary
Date 2016-11-22
Target Bai Brands
Sector Beverages
Buyer(s) Dr Pepper Snapple Group
Sellers(s) Strand Equity
Deal Type Add-on Acquisition
Deal Value 1.7B USD
Advisor(s) J.P. Morgan Securities (Financial)
Skadden, Arps, Slate, Meagher & Flom (Legal)

Target

Bai Brands

Hamilton, New Jersey, United States
Bai Brands LLC is a beverage company. Bai, launched the brand with the mission to share the powerful antioxidant of coffee's superfruit with consumers by producing refreshing beverages that harness the unique ingredient. Bai (Mandarin for "pure") delivers 100% natural infusions with one gram of free-radical fighting coffeefruit, naturally sweetened and flavored with exotic fruit juices. In addition, Bai products are kosher, vegan, gluten- and soy-free, and come in various thirst-quenching fruit flavors in addition to its 5-calorie products, Bai5. Bai Brands LLC was established in 2009 and is headquartered in Hamilton, New Jersey.

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Buyer(S) 1

Buyer

Dr Pepper Snapple Group

Plano, Texas, United States
Category Company
Founded 2007
Sector Beverages
Employees19,000
Revenue 6.7B USD (2017)
DESCRIPTION

Dr Pepper Snapple Group, Inc. is a producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. Dr Pepper Snapple Group was founded in 2007 and is based in Plano, Texas.

DEAL STATS #
Overall 5 of 5
Sector (Beverages) 5 of 5
Type (Add-on Acquisition) 4 of 4
State (New Jersey) 1 of 1
Country (United States) 5 of 5
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-03 Davis Beverage Group & Davis Bottling

United States

Davis Beverage Group, Inc. provides distribution of soft drinks. Davis Bottling Co., Inc. provides bottling of carbonated soft drinks. The companies are based in the United States.

Buy -

Seller(S) 1

SELLER

Strand Equity

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2012
Size Small
Type Sector Focused
DESCRIPTION

Strand Equity Partners is a growth equity firm investing in companies from the consumer industry. Prospective transaction types include management buyouts and growth financings. Strand Equity Partners was formed in 2012 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 14
Sector (Beverages) 1 of 4
Type (Add-on Acquisition) 1 of 9
State (New Jersey) 1 of 2
Country (United States) 2 of 12
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-29 Duckhorn Wine

St. Helena, California, United States

Duckhorn Wine Co. is a multi-brand wine company operating under the Duckhorn Vineyards, Decoy, Paraduxx, and Goldeneye labels. The Company owns 13 estate vineyards totaling 1,013 acres, four wineries in the Napa and Anderson Valleys, and three visitor centers with retail sales operations. Duckhorn Wine Co. was founded in 1976 and is based in St. Helena, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-02 Oatly

Malmo, Sweden

Oatly is a provider of dairy-free brand, with a broad range of healthy and sustainable oat-based products. Oatly was founded in 1994 and is based in Malmo, Sweden.

Buy -
Mergr

Product

Company

Legal