M&A Deal Summary

Dr. Oetker Acquires Wilton Brands

On September 10, 2018, Dr. Oetker acquired distribution company Wilton Brands from TowerBrook Capital Partners

Acquisition Highlights
  • This is Dr. Oetker’s 1st transaction in the Distribution sector.
  • This is Dr. Oetker’s 1st transaction in the United States.
  • This is Dr. Oetker’s 1st transaction in Illinois.

M&A Deal Summary

Date 2018-09-10
Target Wilton Brands
Sector Distribution
Buyer(s) Dr. Oetker
Sellers(s) TowerBrook Capital Partners
Deal Type Add-on Acquisition

Target

Wilton Brands

Woodridge, Illinois, United States
Wilton Brands was a distributor of craft and celebration products in the U.S. The business comprised a number of creative consumer products companies, whose diversified product portfolio included baking, cake decorating, candy and cookie making, party and seasonal products, together with scrapbooking, card-making, needlecraft, paint-by-numbers and rubber stamping products, sold through several established consumer brands.

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Buyer(S) 1

Buyer

Dr. Oetker

Bielefeld, Germany

Category Company
Sector Food
Employees34,000
Revenue 7.4B EUR (2020)
DESCRIPTION

Dr. Oetker is the umbrella organization of numerous production and sales companies within the Oetker Group, which are active in 39 countries and, in addition to the core markets in Europe, also operate in North and South America as well as in Africa, Asia, and Australia. Dr. Oetker is one of the leading branded goods companies in the German food industry. The diverse product landscape, with around 1,000 products in Germany and some 4,000 different products worldwide, includes baking articles, baking mixes, decorative articles, desserts, sweet meals, chilled desserts, canned products, ready-made cakes, Vitalis muesli, frozen pizzas and snacks, refined products, and a varied range for bulk consumers.


DEAL STATS #
Overall 1 of 1
Sector: Distribution M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

SELLER

TowerBrook Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 22.8B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

TowerBrook Capital Partners is a private equity firm focused on leveraged buyouts, leveraged build-ups and distressed situation investments throughout North America and Europe. TowerBrook prefers control-oriented investments and actively pursues complex situations that other firms may avoid. Target sectors include consumer services, distribution, beverages, pharmaceuticals, media, technology, communications, software, and healthcare. TowerBrook Capital Partners was established in 2001 and is headquartered in New York City.


DEAL STATS #
Overall 34 of 47
Sector: Distribution M&A 2 of 3
Type: Add-on Acquisition M&A Deals 16 of 22
State: Illinois M&A 1 of 1
Country: United States M&A 18 of 24
Year: 2018 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-10 Team EIFFEL

Arnhem, Netherlands

Team EIFFEL is a specialist professional services provider for businesses and local government, leveraging its expertise in fields including legal, finance, project management, supply chain management and data to deliver smart solutions for complex organisations. Team EIFFEL was founded in 1992 and is based in Arnhem, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-19 EFESO Management Consultants

Paris, France

EFESO Management Consultants is a consulting firm address in operational agility and excellence, with an international, blue-chip customer base. EFESO Management Consultants was founded in 1980 and is based in Paris, France.

Buy €56M