1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. New York >
  6. DoubleVerify Acquires Rockerbox

M&A Deal Summary

DoubleVerify Acquires Rockerbox

On February 26, 2025, DoubleVerify acquired internet software and services company Rockerbox for 85M USD

Acquisition Highlights
  • This is DoubleVerify’s 4th transaction in the Internet Software and Services sector.
  • This is DoubleVerify’s 3rd largest (disclosed) transaction.
  • This is DoubleVerify’s 3rd transaction in the United States.
  • This is DoubleVerify’s 2nd transaction in New York.

M&A Deal Summary
Date 2025-02-26
Target Rockerbox
Sector Internet Software and Services
Buyer(s) DoubleVerify
Deal Type Add-on Acquisition
Deal Value 85M USD

Target

Rockerbox

New York, New York, United States
Rockerbox is a marketing technology company. Rockerbox offers two core technologies Recency Activation and Rockerbox Attribution platform, offering multi-touch attribution, enabling marketers to effectively optimize their media spend. Rockerbox was founded in 2013 and is based in New York,New York.

Search 205,333 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try For Free 7-Day Free Trial

Buyer(S) 1

Buyer

DoubleVerify

New York, New York, United States
Category Company
Founded 2008
Sector Internet Software and Services
Employees1,101
Revenue 573M USD (2023)
DESCRIPTION

DoubleVerify is a provider of online media verification, offering a comprehensive suite of advertising verification monitoring, blocking and compliance solutions. DoubleVerify was incorporated in 2008 and is based in New York, New York.

DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 4 of 4
Type (Add-on Acquisition) 7 of 7
State (New York) 2 of 2
Country (United States) 3 of 3
Year (2025) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-31 Scibids

Paris, France

Scibids is a provider of AI-powered digital advertising decisioning. Scibids AI is designed for advertisers, agencies, and all media buyers who want to improve the effectiveness and scale of their advertising campaigns. Scibids’ customizable AI auto-generates algorithms that fuel performance without relying on user tracking or profiling. Scibids was founded in 2016 and is based in Paris, France.

Buy $125M
Mergr

Product

Company

Legal