M&A Deal Summary

DoubleVerify Acquires Ad-Juster

On November 7, 2019, DoubleVerify acquired digital media company Ad-Juster

Acquisition Highlights
  • This is DoubleVerify’s 1st transaction in the Digital Media sector.
  • This is DoubleVerify’s 1st transaction in the United States.
  • This is DoubleVerify’s 1st transaction in California.

M&A Deal Summary
Date 2019-11-07
Target Ad-Juster
Sector Digital Media
Buyer(s) DoubleVerify
Deal Type Add-on Acquisition

Target

Ad-Juster

San Diego, California, United States
Ad-Juster, Inc. is a SaaS provider of unified data reporting and analytics for digital advertising. Ad-Juster has worked closely with over 150 blue-chip publishers, agencies, ad-tech platforms, and ad networks to deliver a digital advertising measurement product line to streamline workflows, overcome billing discrepancies, optimize programmatic performance and maximize revenue.

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Buyer(S) 1

Buyer

DoubleVerify

New York, New York, United States
Category Company
Founded 2008
Sector Internet Software and Services
Employees1,101
Revenue 573M USD (2023)
DESCRIPTION

DoubleVerify is a provider of online media verification, offering a comprehensive suite of advertising verification monitoring, blocking and compliance solutions. DoubleVerify was incorporated in 2008 and is based in New York, New York.

DEAL STATS #
Overall 3 of 6
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 3 of 6
State (California) 1 of 1
Country (United States) 1 of 2
Year (2019) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-02-20 Zentrick NV

Merelbeke, Belgium

Zentrick NV is a digital video technology company that provides middleware solutions to drive the seamless execution and performance of online video advertising for brands, platforms and publishers. Zentrick NV was founded in 2010 and is based in Merelbeke, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-30 Meetrics

Berlin, Germany

Meetrics is an ad verification company, that offers comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability. Meetrics Meetrics was founded in 2008 and is based in Berlin, Germany.

Buy -
Mergr

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