M&A Deal Summary

DoubleDown Interactive Acquires Whow Games

On July 8, 2025, DoubleDown Interactive acquired leisure company Whow Games from Azerion for 55M EUR

Acquisition Highlights
  • This is DoubleDown Interactive’s 1st transaction in the Leisure sector.
  • This is DoubleDown Interactive’s 0th largest (disclosed) transaction.
  • This is DoubleDown Interactive’s 1st transaction in Germany.

M&A Deal Summary

Date 2025-07-08
Target Whow Games
Sector Leisure
Buyer(s) DoubleDown Interactive
Sellers(s) Azerion
Deal Type Divestiture
Deal Value 55M EUR

Target

Whow Games

Hamburg, Germany
Whow Games is a social casino developer that specializes in both proprietary and branded social casino experiences. The company’s flagship proprietary brand, MyJackpot, has attracted a significant and loyal user base in Germany, while its strategic partnerships with internationally renowned brick-and-mortar casino brands have resulted in successful external brands like Merkur24. Whow Games is based in Hamburg, Germany.

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Buyer(S) 1

Buyer

DoubleDown Interactive

Seattle, Washington, United States

Category Company
Sector Digital Media
Revenue 341M USD (2024)
DESCRIPTION

DoubleDown Interactive is a developer and publisher of digital games on mobile and web-based platforms. It has created multi-format interactive entertainment experiences for casual players, bringing authentic Vegas entertainment to players worldwide through an online social casino experience. DoubleDown Interactive is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 1
Sector: Leisure M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

Azerion

Amsterdam, Netherlands

Category Company
Founded 2014
Sector Marketing
DESCRIPTION

Azerion is a media- and technology company that provides safe, reliable and valuable content on a European scale with a local presence. Azerion was founded in 2014 and is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 2 of 2
Sector: Leisure M&A 1 of 1
Type: Divestiture M&A Deals 2 of 2
Country: Germany M&A 1 of 1
Year: 2025 M&A 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-16 Hawk

Paris, France

Hawk is a provider in the real-time purchase of mobile advertising space (known as programmatic buying or real-time bidding). Hawk offers media agencies and advertisers an integrated solution that allows them to manage all their purchasing and distribution processes for mobile advertising campaigns in real-time, maximizing their return on investment across all mobile devices. Hawk was founded in 2013 and is based in Paris, France.

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