1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United States >
  5. Illinois >
  6. DoubleClick Acquires Performics

M&A Deal Summary

DoubleClick Acquires Performics

On May 17, 2004, DoubleClick acquired business services company Performics for 58M USD

Acquisition Highlights
  • This is DoubleClick’s 1st transaction in the Business Services sector.
  • This is DoubleClick’s 2nd largest (disclosed) transaction.
  • This is DoubleClick’s 3rd transaction in the United States.
  • This is DoubleClick’s 1st transaction in Illinois.

M&A Deal Summary
Date 2004-05-17
Target Performics
Sector Business Services
Buyer(s) DoubleClick
Deal Type Add-on Acquisition
Deal Value 58M USD
Advisor(s) Gridley & Company (Financial)

Target

Performics

Chicago, Illinois, United States
Performics accelerates great missions, reinventing performance marketing through participation. We perform across paid, owned and earned media.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

DoubleClick

New York, New York, United States
Category Company
Founded 1996
Sector Internet Software and Services
Employees1,541
DESCRIPTION

DoubleClick, Inc. is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium.

DEAL STATS #
Overall 3 of 3
Sector: Business Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
State: Illinois M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2004 M&A 2 of 2
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-02 SmartPath

Morrisville, North Carolina, United States

SmartPath, Inc. is a leader in marketing resource management (MRM) software applications. SmartPath's solutions are designed to help marketers and their agencies manage the operational aspects of marketing, including strategic planning, project management, workflow, document management and marketing financial management.

Buy -
Mergr

Solution for

Product

Company

Legal