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  5. dotDigital Group Acquires Comapi

M&A Deal Summary

dotDigital Group Acquires Comapi

On November 22, 2017, dotDigital Group acquired internet software and services company Comapi for 11M GBP

Acquisition Highlights
  • This is dotDigital Group’s 1st transaction in the Internet Software and Services sector.
  • This is dotDigital Group’s largest (disclosed) transaction.
  • This is dotDigital Group’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2017-11-22
Target Comapi
Sector Internet Software and Services
Buyer(s) dotDigital Group
Deal Type Add-on Acquisition
Deal Value 11M GBP

Target

Comapi

Cheltenham, United Kingdom
Comapi is a fast-growing business focused on the omni-channel messaging and cloud communication market. Comapi has built a scalable software platform that allows businesses to communicate with their consumers across multiple conversational messaging channels including the growing market for live chat. Comapi's heavy investment in technology allows it to compete in the CPaaS (communication platform as a service) and ARN markets (alerts, reminders and notification), providing a flexible API (application programming interface) based omni-channel messaging platform and toolkit that facilitates easy integration and rapid deployment to businesses requiring a personalised and two-way customer engagement solution.

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Buyer(S) 1

Buyer

dotDigital Group

London, United Kingdom
Category Company
Founded 1999
Sector Software
Employees451
Revenue 79M GBP (2024)
DESCRIPTION

dotDigital Group is a provider of intuitive software as a service ("SaaS") and managed services to digital marketing professionals through the 'dotmailer' platform. dotdigital provides expert email marketing consultancy and managed services for businesses seeking dramatic growth through integrated, multi-channel engagement, conversion, acquisition, and retention. dotDigital Group was incorporated in 1999 and is based in London, England.

DEAL STATS #
Overall 1 of 2
Sector: Internet Software and Services M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 2
Country: United Kingdom M&A 1 of 2
Year: 2017 M&A 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-15 Fresh Relevance

London, United Kingdom

Fresh Relevance is a marketing technology platform for eCommerce businesses. Fresh Relevance is a SaaS email marketing and web personalization platform providing online retailers with personalized customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalization, and real-time behavioral marketing, all of which aim to replicate the personalized experience familiar across eCommerce businesses. Fresh Relevance was founded in 2013 and is based in London, United Kingdom.

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