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M&A Deal Summary

Dotdash Meredith Acquires Simply Recipes

On September 22, 2020, Dotdash Meredith acquired digital media company Simply Recipes from Fexy Media

Acquisition Highlights
  • This is Dotdash Meredith’s 4th transaction in the Digital Media sector.
  • This is Dotdash Meredith’s 7th transaction in the United States.

M&A Deal Summary
Date 2020-09-22
Target Simply Recipes
Sector Digital Media
Buyer(s) Dotdash Meredith
Sellers(s) Fexy Media
Deal Type Divestiture

Target

Simply Recipes

United States
Simply Recipes, Inc. is an online family recipe blog focused on sharing well-crafted scratch cooking recipes for the home cook.

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Buyer(S) 1

Buyer

Dotdash Meredith

New York, New York, United States
Category Company
Founded 2017
Sector Digital Media
DESCRIPTION

Dotdash Meredith is a digital and print publishing company. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC.

DEAL STATS #
Overall 7 of 8
Sector: Digital Media M&A 4 of 4
Type: Divestiture M&A Deals 6 of 6
Country: United States M&A 7 of 8
Year: 2020 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-22 Serious Eats

New York, New York, United States

Serious Eats, Inc. is a food blog that provides sharing of food enthusiasm through online conversation and multiple blogs. Serious Eats was established in 2006 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-06 Meredith

Des Moines, Iowa, United States

Meredith is a media and marketing company spanning broadcast television, print, and digital. Meredith is a leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith was formed in 1902 and is based in Des Moines, Iowa.

Buy $2.7B

Seller(S) 1

SELLER

Fexy Media

Mercer Island, Washington, United States
Category Company
Founded 2014
Sector Digital Media
DESCRIPTION

Fexy Media is a digital food platform connecting millions of home cooks to grocers, brands, and recipe publishers. Fexy Media was founded in 2014 and is based in Mercer Island, Washington.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
Country: United States M&A 2 of 2
Year: 2020 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-22 Serious Eats

New York, New York, United States

Serious Eats, Inc. is a food blog that provides sharing of food enthusiasm through online conversation and multiple blogs. Serious Eats was established in 2006 and is based in New York City.

Sell -
Mergr

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