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  6. Dotdash Meredith Acquires Byrdie

M&A Deal Summary

Dotdash Meredith Acquires Byrdie

On January 8, 2019, Dotdash Meredith acquired internet software and services company Byrdie from Clique Media Group

Acquisition Highlights
  • This is Dotdash Meredith’s 2nd transaction in the Internet Software and Services sector.
  • This is Dotdash Meredith’s 2nd transaction in the United States.
  • This is Dotdash Meredith’s 2nd transaction in California.

M&A Deal Summary
Date 2019-01-08
Target Byrdie
Sector Internet Software and Services
Buyer(s) Dotdash Meredith
Sellers(s) Clique Media Group
Deal Type Divestiture

Target

Byrdie

90048, California, United States
Byrdie is one of the major digital publications dedicated to all things beauty, inside and out, covering beauty tips, style, product reviews, and makeup trends.

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Buyer(S) 1

Buyer

Dotdash Meredith

New York, New York, United States
Category Company
Founded 2017
Sector Digital Media
DESCRIPTION

Dotdash Meredith is a digital and print publishing company. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more. Dotdash Meredith is based in New York City and is an operating business of IAC.

DEAL STATS #
Overall 2 of 8
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 2 of 6
State: California M&A 2 of 3
Country: United States M&A 2 of 8
Year: 2019 M&A 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-08 MyDomaine

Los Angeles, California, United States

MyDomaine is a completely shoppable lifestyle destination with beautiful inspiration for the home, as well as fresh recipes, smart career tips, and insider travel guides that awaken a life well lived.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-15 BRIDES Magazine

New York, New York, United States

BRIDES Magazine is a wedding and bridal brand authority in the wedding space that inspires, encourages, and guides from a proposal through engagement, to the wedding and honeymoon.

Buy -

Seller(S) 1

SELLER

Clique Media Group

Los Angeles, California, United States
Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Clique Media Group is a content and technology company behind the popular fashion brand Who What Wear is the platform for premium, shoppable fashion, and style content. In addition to WhoWhatWear, Clique owns and operates the lifestyle site, MyDomaine, beauty site, Byrdie and exclusively represents a large, curated collection of the top blogs in fashion, beauty, and lifestyle as part of its online sales offering. Through its content-first approach, Clique delivers 360° integrated and native advertising programs that drive brand lift as well as sales conversions, all while inspiring readers to discover and shop. Clique Media Group was founded in 2006 and is based in Los Angeles, California.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-08 MyDomaine

Los Angeles, California, United States

MyDomaine is a completely shoppable lifestyle destination with beautiful inspiration for the home, as well as fresh recipes, smart career tips, and insider travel guides that awaken a life well lived.

Sell -
Mergr

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