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  5. DNA Brands Acquires Online Medical Resource Co.

M&A Deal Summary

DNA Brands Acquires Online Medical Resource Co.

On June 28, 2017, DNA Brands acquired internet software and services company Online Medical Resource Co.

Acquisition Highlights
  • This is DNA Brands’ 1st transaction in the Internet Software and Services sector.
  • This is DNA Brands’ 1st transaction in the United States.

M&A Deal Summary
Date 2017-06-28
Target Online Medical Resource Co.
Sector Internet Software and Services
Buyer(s) DNA Brands
Deal Type Add-on Acquisition

Target

Online Medical Resource Co.

United States
Online Medical Resource Co. offers medical consumers to take control of their own healthcare. It is a resource that provides over 17,000 pages of content, which include medical health articles, blogs, videos, lab testing and natural remedies. This site does this by offering thousands of definitions and hundreds of articles. There are over sixteen thousand, (16,000) different medicinal products for sale on the site. This site will position DNA an immediate dual revenue stream, first from sales of their product line and secondly from advertising sales on the site.

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Buyer(S) 1

Buyer

DNA Brands

Fort Lauderdale, Florida, United States
Category Company
Sector Consumer Products
Employees1
Revenue 1M USD (2011)
DESCRIPTION

DNA Brands is a provider of energy drinks and meal supplements. The Company offers a wide range of flavored energy drinks and beef jerky products. DNA Brands is headquartered in Fort Lauderdale, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United States M&A 1 of 1
Year: 2017 M&A 1 of 1
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