M&A Deal Summary

DM Acquires PDV

On April 8, 2009, DM acquired marketing company PDV from Smedvig Capital

Acquisition Highlights
  • This is DM’s 1st transaction in the Marketing sector.
  • This is DM’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2009-04-08
Target PDV
Sector Marketing
Buyer(s) DM
Sellers(s) Smedvig Capital
Deal Type Add-on Acquisition

Target

PDV

Hertfordshire, United Kingdom
PDV is a Direct Marketing company specialising in consumer data marketing. Its create responsive consumer audiences both online and via telesurvey delivering profitable campaign results for our clients.

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Buyer(S) 1

Buyer

DM

Ross-on-Wye, United Kingdom

Category Company
Founded 120
Sector Marketing
DESCRIPTION

DM plc is a direct marketing group, engages in the customer recruitment and database management.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2009 M&A 1 of 1

Seller(S) 1

SELLER

Smedvig Capital

London, United Kingdom

Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1996
PE ASSETS 1.7B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Smedvig Capital is a venture capital and business growth firm that typically targets investment opportunities in the UK. Smedvig seeks both direct buyout and growth capital investments and also makes investments in other third party private equity funds. Smedvig's direct investment practice targets equity investments of £3 to £10 million in businesses valued up to £30 million. Areas of interest include information management, financial services, consumer goods, retail, and support services. Smedvig Capital was formed in 1996 and is based in London.


DEAL STATS #
Overall 7 of 21
Sector: Marketing M&A 1 of 4
Type: Add-on Acquisition M&A Deals 5 of 15
Country: United Kingdom M&A 5 of 16
Year: 2009 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-02-01 Lovejuice

Northwich, United Kingdom

Lovejuice was a chain of branded juice bars in the UK, offering juices, smoothies and other beverages and snacks to consumers 'on the move'.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-02-17 Protego Real Estate Investors

London, United Kingdom

Protego Real Estate Investors LLP is a provider real estate investment advisory services to a variety of clients through funds and separate accounts.

Sell -