Divestiture • Consumer Products

Divinium Labs Acquires EM Cosmetics

On September 21, 2017, Divinium Labs acquired consumer products company EM Cosmetics from IPSY

Acquisition Context
  • This is Divinium Labs’ 1st transaction in the Consumer Products sector.
  • This is Divinium Labs’ 1st transaction in the United States.

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M&A Deal Summary

Date September 21, 2017
Target EM Cosmetics
Sector Consumer Products
Buyer(s) Divinium Labs
Sellers(s) IPSY
Deal Type Divestiture

Target Company

EM Cosmetics

United States
EM Cosmetics is a provider of consumer products. EM’s products are designed to be refined, effortless and instrumental for the personal journey of self expression.
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Buyer Overview 1

Buyer

Divinium Labs

United States

Category Company
Sector Consumer Products
DESCRIPTION

Divinium Labs LLC is a provider of cosmetic products. Divinium Labs is based in United States.


Deal Context for Buyer #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2017 1 of 1

Seller Profile 1

SELLER

IPSY

San Mateo, California, United States

Category Company
Founded 2011
Sector Internet Software and Services
DESCRIPTION

IPSY is an online makeup subscription service that delivers monthly “Glam Bags” containing a curated selection of beauty and makeup products to over 1.5 million subscribers. IPSY was founded in 2011 and is based in San Mateo, California.


Deal Context for Seller #
Overall 1 of 1
Sector: Consumer Products 1 of 1
Type: Divestiture 1 of 1
Country: United States 1 of 1
Year: 2017 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-30 BoxyCharm

Pembroke Pines, Florida, United States

BoxyCharm, Inc. is a provider of full-size beauty product subscriptions. BoxyCharm is based in Pembroke Pines, Florida.

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