M&A Deal Summary

Diversis Capital Acquires PureCars

On May 7, 2019, private equity firm Diversis Capital acquired marketing company PureCars

Acquisition Highlights
  • This is Diversis Capital’s 1st transaction in the Marketing sector.
  • This is Diversis Capital’s 9th transaction in the United States.
  • This is Diversis Capital’s 1st transaction in Georgia.

M&A Deal Summary
Date 2019-05-07
Target PureCars
Sector Marketing
Buyer(s) Diversis Capital
Deal Type Divestiture

Target

PureCars

Atlanta, Georgia, United States
PureCars is an operator of the digital advertising platform for the automotive industry. PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. PureCars was founded in 2007 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer

Diversis Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2013
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Diversis Capital is a private equity firm focused on acquiring small to mid-sized North American and European companies in a variety of industry sectors. The Firm will consider a range of transaction situations including corporate carve-outs, buyouts, management partnerships, shareholder liquidity needs, turnarounds, and special situations. Sectors of interest include technology, consumer, healthcare, telecom, industrial, and services. Diversis Capital was formed in 2013 and is based in Santa Monica, California.

DEAL STATS #
Overall 9 of 18
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (Georgia) 1 of 1
Country (United States) 9 of 15
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-19 Tempo Software

Boston, Massachusetts, United States

Tempo Software provides a user-friendly, high-performance software suite for time tracking, resource management, and budgeting. Tempo enables organizations to plan, optimize, and manage resources, budget, and track project costs, and track and report time for team efficiency. Tempo Software was founded in 1987 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-23 Form

Quincy, Massachusetts, United States

Form is a SaaS mobile data collection platform for complex, business-critical use cases across a broad spectrum of sectors including banking / financial services, oil and gas, energy, food and beverage, hospitality and services. Its solutions have helped mid to large organizations improve how they collect, manage and leverage data, and integrate it into current systems, transforming the way they do business. Form was founded in 2002 and is based in Quincy, Massachusetts.

Buy -
Mergr

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