Add-on Acquisition • Internet Software and Services

Diversified Agency Services Acquires C Space

On February 7, 2011, Diversified Agency Services acquired internet software and services company C Space for 100M USD

Acquisition Context
  • This is Diversified Agency Services’ 1st transaction in the Internet Software and Services sector.
  • This is Diversified Agency Services’ largest (disclosed) transaction.
  • This is Diversified Agency Services’ 3rd transaction in the United States.
  • This is Diversified Agency Services’ 1st transaction in Massachusetts.
Investment Fate
  • C Space was divested to a consortium of strategic buyers in 2023.

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M&A Deal Summary

Date February 7, 2011
Target C Space
Sector Internet Software and Services
Buyer(s) Diversified Agency Services
Deal Type Add-on Acquisition
Deal Value 100M USD

Target Company

C Space

Boston, Massachusetts, United States
C Space is a global customer insight, strategy and innovation agency building customers into the ways businesses work. Partnering with the world’s best-known brands including Walmart, McDonald’s, IKEA and more, C Space helps clients unlock growth through the power of human relationships co-creating with customers, instead of for them, for increased relevance, deeper loyalty and higher customer lifetime value. C Space’s full-service customer solutions are tailored to meet specific business needs with a focus on private online communities, co-creation events, workshops and powerful storytelling and insights activation. C Space was founded in 1999 and is based in Boston, Massachusetts.
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Buyer Overview 1

Buyer

Diversified Agency Services

New York, New York, United States

Category Company
Founded 1990
Sector Marketing
DESCRIPTION

Diversified Agency Services manages Omnicom's holdings in a variety of marketing disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.


Deal Context for Buyer #
Overall 4 of 4
Sector: Internet Software and Services 1 of 1
Type: Add-on Acquisition 4 of 4
State: Massachusetts 1 of 1
Country: United States 3 of 3
Year: 2011 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-10-10 ipsh!net

San Francisco, California, United States

ipsh!net, Inc., a mobile marketing services and technology company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-05 MarketStar

Ogden, Utah, United States

MarketStar Corp. is a provider of outsourced sales acceleration services. MarketStar is based in Ogden, Utah.

Sell -