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M&A Deal Summary

Disqo Acquires Feedback Loop

On May 5, 2022, Disqo acquired internet software and services company Feedback Loop

Acquisition Highlights
  • This is Disqo’s 2nd transaction in the Internet Software and Services sector.
  • This is Disqo’s 1st transaction in the United States.
  • This is Disqo’s 1st transaction in New York.

M&A Deal Summary
Date 2022-05-05
Target Feedback Loop
Sector Internet Software and Services
Buyer(s) Disqo
Deal Type Add-on Acquisition

Target

Feedback Loop

New York, New York, United States
Feedback Loop is a provider of SaaS technology that empowers fast and easy consumer feedback for product and marketing professionals, from early-stage discovery to ideation and design. Feedback Loop is based in New York City.

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Buyer(S) 1

Buyer

Disqo

Glendale, California, United States
Category Company
Founded 2015
Sector Internet Software and Services
DESCRIPTION

Disqo is an audience insights platform that powers brand decisions. The Disqo platform is built on the most complete and connected permission-based data, shared directly by consumers. By connecting sentiment with outcomes, Disqo delivers new tools and capabilities that enable the insights industry to deeply understand consumers and fuel brand growth. Disqo was founded in 2015 and is headquartered in Glendale, California.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 Verto Analytics

Helsinki, Finland

Headquartered in Helsinki, Finland, Verto Analytics built technology to measure consumer behaviors holistically. Verto’s solutions have been used by brands and media companies around the world to understand behaviors and measure consumer journeys.

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