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  6. DirectMail2.0 Acquires Who s Mailing What!

M&A Deal Summary

DirectMail2.0 Acquires Who s Mailing What!

On May 8, 2024, DirectMail2.0 acquired internet software and services company Who s Mailing What!

Acquisition Highlights
  • This is DirectMail2.0’s 1st transaction in the Internet Software and Services sector.
  • This is DirectMail2.0’s 1st transaction in the United States.
  • This is DirectMail2.0’s 1st transaction in Florida.

M&A Deal Summary
Date 2024-05-08
Target Who s Mailing What!
Sector Internet Software and Services
Buyer(s) DirectMail2.0
Deal Type Add-on Acquisition

Target

Who s Mailing What!

Cape Coral, Florida, United States
Who's Mailing What! is a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. Who's Mailing What! is based in Cape Coral, Florida.

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Buyer(S) 1

Buyer

DirectMail2.0

Clearwater, Florida, United States
Category Company
Sector Marketing
DESCRIPTION

DirectMail2.0 is a marketing automation platform that lifts direct mail response rates by 23–46% through omnichannel marketing. DirectMail2.0 is based in Clearwater, Florida.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Florida M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2024 M&A 1 of 1
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