Add-on Acquisition • Business Services

Dignity Acquires Farewill

On October 17, 2024, Dignity acquired business services company Farewill from Highland Europe for 13M GBP

Acquisition Context
  • This is Dignity’s 1st transaction in the Business Services sector.
  • This is Dignity’s 2nd largest (disclosed) transaction.
  • This is Dignity’s 2nd transaction in the United Kingdom.

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M&A Deal Summary

Date October 17, 2024
Target Farewill
Sector Business Services
Buyer(s) Dignity
Sellers(s) Highland Europe
Deal Type Add-on Acquisition
Deal Value 13M GBP

Target Company

Farewill

London, United Kingdom
Farewill is an online service providing legal forms and information intended to deal with all paperwork after death. Farewill was founded in 2015 and is based in London, United Kingdom.
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Buyer Overview 1

Buyer

Dignity

West Midlands, United Kingdom

Category Company
Founded 1840
Sector Consumer Services
Employees2,450
Revenue 210M GBP (2014)
DESCRIPTION

At Dignity we are funeral people – it's all we do. We strive to set the highest standards for the funeral profession in terms of client service and care for the deceased.


Deal Context for Buyer #
Overall 2 of 2
Sector: Business Services 1 of 1
Type: Add-on Acquisition 2 of 2
Country: United Kingdom 2 of 2
Year: 2024 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-16 Laurel Funerals

Wolverhampton, United Kingdom

Laurel Funerals Ltd. is engaged in conducting funeral services. Laurel Funerals was formed in 1995 and is based in Wolverhampton.

Buy £75M

Seller Profile 1

DESCRIPTION

Highland Europe is a growth capital investor focused on technology enabled companies addressing large market opportunities in internet, mobile and software. The Firm looks to commit €10 to €30 million in fast growth companies with at least €10 million in annual sales. The Firm will consider opportunities throughout Western Europe with global ambitions. Highland Europe was formed in 2012 and is headquartered in London.


Deal Context for Seller #
Overall 11 of 12
Sector: Business Services 1 of 1
Type: Add-on Acquisition 7 of 7
Country: United Kingdom 7 of 7
Year: 2024 6 of 6
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-10 LoveCrafts

London, United Kingdom

LoveCrafts provides an online community for customers interested in craft-design, who use the platform to buy supplies and share projects. LoveCrafts was established in 2012 and is based in London, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-10-27 Nexthink

Lausanne, Switzerland

Nexthink provides a cloud-based software platform that enables IT departments to monitor, analyse, and improve the digital employee experience by collecting real-time data on devices, applications, networks, and employee feedback, then triggering automated remediation. The Company was founded in 2004 and is headquartered in Lausanne, Switzerland.

Sell -