M&A Deal Summary

Digital Media Solutions Acquires Sparkroom

On February 1, 2016, Digital Media Solutions acquired marketing company Sparkroom from CUnet

Acquisition Highlights
  • This is Digital Media Solutions’ 1st transaction in the Marketing sector.
  • This is Digital Media Solutions’ 1st transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in New Jersey.

M&A Deal Summary

Date 2016-02-01
Target Sparkroom
Sector Marketing
Buyer(s) Digital Media Solutions
Sellers(s) CUnet
Deal Type Divestiture

Target

Sparkroom

Paramus, New Jersey, United States
Sparkroom is a provider of enrollment marketing automation and lead performance management solutions.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States

Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was founded in 2012 and is based in Clearwater, Florida.


DEAL STATS #
Overall 1 of 12
Sector: Marketing M&A 1 of 8
Type: Divestiture M&A Deals 1 of 2
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 11
Year: 2016 M&A 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-14 Best Rate Referrals

Las Vegas, Nevada, United States

Best Rate Referrals LLC is a mortgage marketing firm, that offers compliant lead generation solutions for the lending and insurance industry.

Buy -

Seller(S) 1

SELLER

CUnet

Paramus, New Jersey, United States

Category Company
Sector Marketing
DESCRIPTION

CUnet LLC is a performance-based educational marketing and managed services company.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-11 Sparkroom

Paramus, New Jersey, United States

Sparkroom is a provider of enrollment marketing automation and lead performance management solutions.

Buy -