M&A Deal Summary

Digital Media Solutions Acquires PushPROS

On February 2, 2021, Digital Media Solutions acquired internet software and services company PushPROS

Acquisition Highlights
  • This is Digital Media Solutions’ 2nd transaction in the Internet Software and Services sector.
  • This is Digital Media Solutions’ 10th transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in Texas.

M&A Deal Summary
Date 2021-02-02
Target PushPROS
Sector Internet Software and Services
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition

Target

PushPROS

Keller, Texas, United States
PushPROS is an ad tech company that maximizes revenue with a cross-channel AI optimized messaging platform. PushPros is a cutting edge innovative company that expands on the ability to interact with highly targeted audiences and existing online traffic with push notifications. PushPROS offer a revenue sharing service where you simply copy and paste a code on your site and we send you a check each month for the revenue created from your existing online traffic. PushPROS do this through various avenues that include mobile push notifications, web push notifications, in-app messaging, and more. PushPROS was founded in 2016 and is based in Keller, Texas.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States
Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was formed in 2012 and is based in Clearwater, Florida.

DEAL STATS #
Overall 10 of 12
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 9 of 10
State (Texas) 1 of 1
Country (United States) 10 of 11
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-04 ManagedChaos

Jefferson City, Michigan, United States

Managed Chaos LLC is a performance and affiliate marketing platform, comprised of four synergistic companies: (i) SmarterChaos, a premier digital marketing and online performance management agency; (ii) She Is Media, a female-centric performance ad network; (iii) Dealtaker, an online marketplace and coupon site for consumers; and (iv) Elite Media Partners, an affiliate marketing agency. Managed Chaos was founded in 2014 and is based in Jefferson City, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Traverse Data

Seattle, Washington, United States

Traverse Data provider of advertising solutions leverages data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement, and retargeting platform. Traverse Data is based in Seattle, Washington.

Buy -
Mergr

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