M&A Deal Summary

Digital Media Solutions Acquires ManagedChaos

On August 4, 2020, Digital Media Solutions acquired marketing company ManagedChaos

Acquisition Highlights
  • This is Digital Media Solutions’ 7th transaction in the Marketing sector.
  • This is Digital Media Solutions’ 9th transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in Michigan.

M&A Deal Summary
Date 2020-08-04
Target ManagedChaos
Sector Marketing
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition
Advisor(s) Forbes Partners (Financial)

Target

ManagedChaos

Jefferson City, Michigan, United States
Managed Chaos LLC is a performance and affiliate marketing platform, comprised of four synergistic companies: (i) SmarterChaos, a premier digital marketing and online performance management agency; (ii) She Is Media, a female-centric performance ad network; (iii) Dealtaker, an online marketplace and coupon site for consumers; and (iv) Elite Media Partners, an affiliate marketing agency. Managed Chaos was founded in 2014 and is based in Jefferson City, Michigan.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States
Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was formed in 2012 and is based in Clearwater, Florida.

DEAL STATS #
Overall 9 of 12
Sector (Marketing) 7 of 8
Type (Add-on Acquisition) 8 of 10
State (Michigan) 1 of 1
Country (United States) 9 of 11
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-05 Underground Elephant

San Diego, California, United States

UE.co is a software and services company that builds cutting edge marketing and customer acquisition software for financial companies. UE.co was formed in 2008 and is based in San Diego, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-02 PushPROS

Keller, Texas, United States

PushPROS is an ad tech company that maximizes revenue with a cross-channel AI optimized messaging platform. PushPros is a cutting edge innovative company that expands on the ability to interact with highly targeted audiences and existing online traffic with push notifications. PushPROS offer a revenue sharing service where you simply copy and paste a code on your site and we send you a check each month for the revenue created from your existing online traffic. PushPROS do this through various avenues that include mobile push notifications, web push notifications, in-app messaging, and more. PushPROS was founded in 2016 and is based in Keller, Texas.

Buy -
Mergr

Product

Company

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