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M&A Deal Summary

Digital Media Solutions Acquires Fosina Marketing Group

On November 13, 2018, Digital Media Solutions acquired marketing company Fosina Marketing Group

Acquisition Highlights
  • This is Digital Media Solutions’ 6th transaction in the Marketing sector.
  • This is Digital Media Solutions’ 7th transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2018-11-13
Target Fosina Marketing Group
Sector Marketing
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition

Target

Fosina Marketing Group

Danbury, Connecticut, United States
Fosina Marketing Group, Inc. is a data-driven marketing firm with customized direct-to-consumer subscription marketing solutions for clients including Harper Collins Publishing, Save The Children, National Wildlife Federation, Amora Coffee, Meredith Corp. and Highlights for Children. Fosina Marketing Group, Inc. was founded in 2003 and is based in Danbury, Connecticut.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States
Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was formed in 2012 and is based in Clearwater, Florida.

DEAL STATS #
Overall 7 of 12
Sector (Marketing) 6 of 8
Type (Add-on Acquisition) 6 of 10
State (Connecticut) 1 of 1
Country (United States) 7 of 11
Year (2018) 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-06 BetterLoanChoice.com

Fairfax, Virginia, United States

BetterLoanChoice.com is an innovative and data-driven platform that connects consumers with financial services brands. Sometimes people end up in a difficult situation where immediate financial assistance is needed. At BetterLoanChoice we understand that. We make referrals to lenders who provide loans to people with all types of credit.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-05 Underground Elephant

San Diego, California, United States

UE.co is a software and services company that builds cutting edge marketing and customer acquisition software for financial companies. UE.co was formed in 2008 and is based in San Diego, California.

Buy -
Mergr

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