M&A Deal Summary

Digital Media Solutions Acquires Avenue100 Media Solutions

On May 8, 2018, Digital Media Solutions acquired marketing company Avenue100 Media Solutions

Acquisition Highlights
  • This is Digital Media Solutions’ 4th transaction in the Marketing sector.
  • This is Digital Media Solutions’ 4th transaction in the United States.
  • This is Digital Media Solutions’ 1st transaction in Massachusetts.

M&A Deal Summary

Date 2018-05-08
Target Avenue100 Media Solutions
Sector Marketing
Buyer(s) Digital Media Solutions
Deal Type Add-on Acquisition

Target

Avenue100 Media Solutions

Newtonville, Massachusetts, United States
Avenue100 Media Solutions LLC is a analytics-based performance marketing company. Founded in 2004, we’re long time operators in the education space and seasoned digital marketing experts. Avenue100 delivers high quality student inquiries to educational institutions. Combining expert digital marketing science with a customer centric approach, we connect aspiring students to opportunities for higher education.

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Buyer(S) 1

Buyer

Digital Media Solutions

Clearwater, Florida, United States

Category Company
Founded 2012
Sector Marketing
Revenue 333M USD (2020)
DESCRIPTION

Digital Media Solutions is a performance marketing company that uses actionable data, insightful analytics, and proprietary technology to reach, engage, and acquire customers for its clients across multiple interactive platforms. Digital Media Solutions was founded in 2012 and is based in Clearwater, Florida.


DEAL STATS #
Overall 4 of 12
Sector: Marketing M&A 4 of 8
Type: Add-on Acquisition M&A Deals 3 of 10
State: Massachusetts M&A 1 of 1
Country: United States M&A 4 of 11
Year: 2018 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-04 Mocade Media

New York, New York, United States

Mocade Media LLC is an email marketing firm that delivers engaging content and increases return on investment of email programs. Mocade's sophisticated email optimization platform helps companies across industries ensure they are able to maximize the business value of their email programs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-18 W4 Performance Ad Market

Los Angeles, California, United States

W4 Performance Ad Market is an online performance advertising network provides a results-based advertising solution to brands including Fidelity, McAfee, Aetna, ADT, Terminix, Netflix, Microsoft and AARP, as well as traffic monetization solutions for its publishing affiliates in social media, search, mobile, display and other channels. W4 Performance Ad Market was founded in 2009 and is based in Los Angeles, California.

Buy -