M&A Deal Summary

Digital Generation Acquires Pathfire

On June 4, 2007, Digital Generation acquired marketing company Pathfire from Halpern Denny, Quadrangle Group and Ridgemont Equity Partners for 30M USD

Acquisition Highlights
  • This is Digital Generation’s 1st transaction in the Marketing sector.
  • This is Digital Generation’s largest (disclosed) transaction.
  • This is Digital Generation’s 1st transaction in the United States.
  • This is Digital Generation’s 1st transaction in Texas.

M&A Deal Summary
Date 2007-06-04
Target Pathfire
Sector Marketing
Buyer(s) Digital Generation
Sellers(s) Halpern Denny
Quadrangle Group
Ridgemont Equity Partners
Deal Type Add-on Acquisition
Deal Value 30M USD

Target

Pathfire

Irving, Texas, United States
Pathfire, Inc. operates in the emerging market for digitizing, distributing, and managing various types of media and entertainment content through a proprietary digital network linking the owners and producers of various types of content with the consumer of that content.

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Buyer(S) 1

Buyer

Digital Generation

Irving, Texas, United States
Category Company
Sector Information Technology
Employees750
Revenue 270M USD (2013)
DESCRIPTION

DG was a provider of distribution solutions for television advertising. Its offices and personnel will be immediately integrated into Extreme Reach. All DG TV customers and assets will be transitioned onto the Extreme Reach cloud platform.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2007) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-10 Sizmek

Austin, Texas, United States

Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek provides rich media, video and online targeted advertising across channels. Sizmek's open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform.

Sell -

Seller(S) 3

SELLER

Halpern Denny

Boston, Massachusetts, United States
Category Private Equity Firm
Founded 1991
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halpern, Denny & Co. is a private equity investment firm that targets management buyouts and high growth, late stage expansion financings. In general, investments range between $5 million to $50 million per portfolio company. Investments less than $5 million are considered if the potential for return is either very high or if there is a follow-on investment opportunity. Moreover, investments up to $100 million can be completed with Halpern Denny co-investors. Industries of particular interest to Halpern, Denny & Co. include consumer, media/communications, distribution, specialty manufacturing, and healthcare. Halpern, Denny & Co. was formed in 1991 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 9 of 12
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 6
State (Texas) 1 of 1
Country (United States) 9 of 12
Year (2007) 3 of 4
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-31 Scene7

San Francisco, California, United States

Scene7, Inc. enables sophisticated Internet commerce by providing an integrated suite of visual merchandising technologies, which include visual wrapping, 3D viewing and coordinating. Scene7, which began by developing the technology behind GoodHome.com, helps online businesses produce timely, interactive web sites that drive sales through advanced visualization and customization functionalities.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-14 Decision Management International

Bradenton, Florida, United States

Decision Management International, Inc. is a provider of software and associated consulting services for complexity reduction for FDA-regulated industries.

Sell -
SELLER

Quadrangle Group

New York, New York, United States
Category Private Equity Firm
Founded 2000
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Quadrangle Group is a specialist private equity firm focused on the information and communications technology services sectors. Quadrangle was formed in 2000 and is based in New York City.

DEAL STATS #
Overall 7 of 20
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 8
State (Texas) 2 of 2
Country (United States) 6 of 16
Year (2007) 3 of 5
Size (of disclosed) 9 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-24 Cinemark

Plano, Texas, United States

Cinemark is an operator of movie theaters in the United States, or U.S., Brazil, Argentina, Chile, Colombia, Peru, Ecuador, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, Guatemala, Bolivia, Curacao and Paraguay. Cinemark was incorporated in 1984 and is based in Plano, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-15 Global Energy Decisions

Boulder, Colorado, United States

Global Energy Decisions, LLC provides integrated data, software, and analytics to the global energy markets which span the energy industry value chain. Global Energy delivers solutions that help energy industry professionals solve tough problems, reduce the complexity of managing their enterprises, and stay competitive. QCP is the majority shareholder of Global Energy.

Sell -
SELLER

Ridgemont Equity Partners

Charlotte, North Carolina, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1993
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Ridgemont Equity Partners is an independent private equity firm specializing in middle-market buy-outs, corporate divestitures, recapitalizations and growth capital investments. The Firm targets to invest in companies located in North America, preferably in US and Canada. REP looks to invest up to $500 million in companies with EBIDTA of $5 - $50 million. The Firm seeks to hold both majority and minority equity interest in portfolio companies. Specific areas of interest include basin industries and services, energy, healthcare, telecommunications, media and technology. Ridgemont Equity Partners is a spun-off of Banc of America Capital Investors (BACI). Ridgemont Equity Partners was formed in August 2010 and is based in Charlotte, North Carolina.

DEAL STATS #
Overall 34 of 91
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 17 of 36
State (Texas) 9 of 20
Country (United States) 30 of 80
Year (2007) 5 of 7
Size (of disclosed) 22 of 23
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-02 VWR International

Radnor, Pennsylvania, United States

VWR International LLC is a distributor of products, services and solutions to laboratory and production facilities. VWR enables science for customers in the pharmaceutical, biotechnology, industrial, education, government and healthcare industries.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-06-20 Nuveen Investments

Chicago, Illinois, United States

Nuveen Investments LLC provides high-quality investment services designed for institutions and high-net-worth investors as well as the consultants and financial advisors who serve them.

Buy $5.8B
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