M&A Deal Summary

Digital Brands Group Acquires Sundry Clothing

On January 20, 2022, Digital Brands Group acquired apparel/textiles company Sundry Clothing

Acquisition Highlights
  • This is Digital Brands Group’s 2nd transaction in the Apparel/Textiles sector.
  • This is Digital Brands Group’s 2nd transaction in the United States.
  • This is Digital Brands Group’s 2nd transaction in California.

M&A Deal Summary

Date 2022-01-20
Target Sundry Clothing
Sector Apparel/Textiles
Buyer(s) Digital Brands Group
Deal Type Add-on Acquisition

Target

Sundry Clothing

Los Angeles, California, United States
Sundry Clothing is an omnichannel women's lifestyle apparel brand inspired by Mattieu Leblan's upbringing and ocean lifestyle. Sundry Clothing was founded in 2011 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Digital Brands Group

Austin, Texas, United States

Category Company
Founded 2012
Sector Apparel/Textiles
Employees56
Revenue 15M USD (2023)
DESCRIPTION

Digital Brands Group provides a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. Digital Brands Group created a business model derived from founding as a digitally native-first vertical brand. Digital native first brands are brands founded as e-commerce driven businesses, where online sales constitute a meaningful percentage of net sales, although they often subsequently also expand into wholesale or direct retail channels, Unlike typical e-commerce brands, as a digitally native vertical brand, we control our own distribution, sourcing products directly from our third-party manufacturers and selling directly to the end consumer. Digital Brands Group was founded in 2012 and is based in Austin, Texas.


DEAL STATS #
Overall 2 of 2
Sector (Apparel/Textiles) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-15 Stateside

Los Angeles, California, United States

Stateside is a privately-owned global elevated basics brand. Stateside is a collection of elevated American basics influenced by the evolution of the classic T-Shirt. All garments are designed and produced in Los Angeles from the finest fabrics. All knitting, dyeing, cutting, and sewing are sourced and manufactured locally in Los Angeles. Stateside is based in Los Angeles, California.

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