M&A Deal Summary

Digital Air Strike Acquires LotVantage

On February 10, 2021, Digital Air Strike acquired marketing company LotVantage from That’s Us Technologies

Acquisition Highlights
  • This is Digital Air Strike’s 2nd transaction in the Marketing sector.
  • This is Digital Air Strike’s 3rd transaction in the United States.
  • This is Digital Air Strike’s 2nd transaction in Arizona.

M&A Deal Summary
Date 2021-02-10
Target LotVantage
Sector Marketing
Buyer(s) Digital Air Strike
Sellers(s) That’s Us Technologies
Deal Type Divestiture

Target

LotVantage

Scottsdale, Arizona, United States
LotVantage is a consumer engagement technology company helping businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. LotVantage was founded in 2008 and is based in Scottsdale, Arizona.

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Buyer(S) 1

Buyer

Digital Air Strike

Scottsdale, Arizona, United States
Category Company
Founded 2010
Sector Marketing
DESCRIPTION

Digital Air Strike is a social media, intelligent lead response technology and consumer engagement company helping businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. Digital Air Strike was founded in 2010 and is based in Scottsdale, Arizona.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 2 of 4
Type (Divestiture) 1 of 1
State (Arizona) 2 of 3
Country (United States) 3 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-17 Target Media Partners

North Hollywood, California, United States

Target Media Partners is a developer and provider of integrated performance-based online and mobile advertising solutions for U.S. auto dealers and other SMBs. Target Media Partners was founded in 1998 and is based in North Hollywood, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-10-17 Autovate

Scottsdale, Arizona, United States

Autovate is an automotive technology trends and deal-making conference paired with insights year-round from top industry analysts. Autovate was formed in 2017 and is based in Scottsdale, Arizona.

Buy -

Seller(S) 1

SELLER

That’s Us Technologies

Tampa, Florida, United States
Category Company
Founded 2008
Sector Business Services
DESCRIPTION

That’s Us Technologies is an operator of business of leveraging technology to create effective efficiencies for the customers. The primary subsidiary of That’s Us Technologies–ThumbStopper helps brands and retailers generate micro-moments of engagement through the curation, segmentation, and syndication of high-value content across leading social media platforms. That’s Us Technologies was founded in 2008 and is based in Tampa, Florida.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Arizona) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
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